Renowned packaged drinking water brand Bisleri has ventured into carbonated drinks once again. Earlier, it had attempted to launch “Bisleri Pop”, a sub-brand with four varieties of carbonated soft drinks, viz.: Spyci, Limonata, Fonzo and Pina Colada.
Spyci is a masala cola-flavoured drink, Limonata is a lime and mint-flavoured drink, Fonzo is a mango-flavoured fizzy drink, and Pina Colada is a pineapple juice and coconut cream-flavoured fizzy drink. But the brand could not garner a positive response for these drinks.
Bisleri Ventures into Carbonated Drinks Again with spicy & Limonata
Despite its failed attempt in the year 2016, Bisleri returned once in mid-2018 with a single mango-flavoured drink, Fonzo. Now, it has brought back two more of its previous carbonated drink collection, Spyci and Limonata. All these fizzy drinks are said to have less sugar and no artificial flavouring in them.
Limonata and Spyci are both being reintroduced primarily by means of digital and outdoor advertising. The brand’s sampling drive includes a “buy 1, get 1 free” offer, as well as attending modern trade outlets, youth events and shows. Also, it is counting on the flavours and tastes to be the major selling points of these fizzy drinks.
Fonzo, Spyci and Limonata are available in cities like, Delhi, Mumbai, Pune, Kolkata, Chennai, Bengaluru and Hyderabad only, as of now; accounting for only about 5-7% of the brand’s sales volumes. Bisleri plans to use carbonated fruit drinks to corner 25% of its business over the next two years.
Shopping for apparel online has become a craze nowadays. There has been an onslaught in partnerships between brands and e-commerce platforms for maximum visibility. Celebrities are also making use of these platforms for promoting their brands. Recently, Telugu actor Vijay Deverakonda has launched his fashion brand “Rowdy Wear’’ on Myntra.
Originally started in mid-2018, “Rowdy Wear” offers a selection of shirts, sweatshirts, tees, kurtas; and accessories such as hoodies, jackets, caps, belts, sneakers and joggers for youth and kids. Previously, these items were available only via ‘Rowdy’ app. Now, with his growing fan base, the actor aims to extend the brand outreach nationally. Partnering with Myntra will enable the brand to reach tier 2 and 3 cities.
With celebrities being fashion idols for a long time now, any such initiative taken by them makes a statement. Streetwear has become quite popular. The Rowdy wear collection ensures sustainability and durability of each item. It reflects an attitude of self-expression. The collection will be available on Myntra from 12 February, 2020.
Vijay Deverakonda is the latest in a long line of film actors to launch their retail brands on Myntra. The retailer also features actor Mahesh Babu’s menswear brand, “the Humble Co”, actor Hrithik Roshan’s fitness apparel brand, “HRX”, actor Saif Ali Khan’s fashion brand, “House of Pataudi”, actress Anushka Sharma’s ladieswear brand, “Nush”, and cricketer Virat Kohli’s menswear brand, “Wrogn”.