Nowadays, people are turning more and more towards their mobile devices for all sorts of information. They are also prone to getting distracted easily while going through online content. The distractions are generally in the form of push notifications.
Users do not make instant purchases online. They make use of several digital platforms for researching all the aspects of the product/service that they are looking for. If a person visits a social media site today, he/she may check the search engines tomorrow. Recent trends have shown that consumers spend less time on social media channels as compared to email, when it comes to receiving and responding to marketing messages.
How to Leverage Customers’ Distraction
Communicating with your customers consistently is the key to retaining them for the long-term. It is at times like these that a 360° digital marketing strategy comes into play. It is very useful for the purposes of rebranding, prioritizing important events, marketing new products/services and remarketing previous products/services. A 360° digital marketing strategy encompasses the following elements:
- An active website
- Search engine optimization
- Social media marketing
- Content marketing
- Email marketing
- Pay-per-click advertising
Ensure that the customers have a great user experience while visiting your website. Optimizing your titles, URLs and descriptions for all pages of your website establishes high visibility in search engine result pages (SERPs). Blogging is also very effective. Social media marketing includes scheduling your social media posts and adding value to every post. Creating incredible content (including infographics and videos) also goes a long way in impacting your customers. Sending personalized marketing emails is an excellent way of interacting with your customers. Targeting relevant and high-intent keywords for your pay-per-click advertising campaign attracts visitors.
Are you looking for ways to boost the organic visibility of your Facebook page? With the number of Facebook users increasing day-by-day, businesses find this platform useful for reaching their customers and for driving leads to their websites.
Engagement includes the users commenting on your updates, liking and sharing your content, looking at your posts (or) videos and clicking on your links. You can improve your total reach by augmenting the engagements in your Facebook page. Total reach indicates how many unique visitors to your page looked at any of the content posted there; at a given time.
Enhancing Engagements in a Facebook page
Creating share-worthy content, boosting your top posts, running creative posts on festivals and national holidays, sharing user-generated content, sporadically hosting giveaways, creating and sharing heart-warming and inspirational videos, asking appropriate questions, replying to the comments, posting your Facebook Stories, scheduling your Facebook updates aptly, running creative posts on trending topics and going live are a few of the strategies of enhancing these engagements.
Posting quizzes, surveys and polls; announcing limited-time events; using great images; adding call-to-action buttons; avoiding engagement bait; getting verified; optimizing your link posts; asking your followers to turn on notifications; mixing up your posting formats; along with driving traffic from other sources are a few ways to further enhance your engagement.
Ultimately, following these strategies will help in building your presence, increasing the inbound traffic, improving your brand loyalty and ensuring that your marketing goals are reached.