Healthcare company Piramal Enterprises Limited has named former cricketer and the current president of Board of Control for Cricket in India (BCCI), Sourav Ganguly, as the ambassador for its antacid brand ‘Polycrol’.
Polycrol is available in a mint flavour and is well known for providing instant relief from acidity; and subsequently: heartburn, indigestion and upset stomach. Over four decades, the antacid has established itself as a trusted brand among consumers. Polycrol is one of the top liquid antacid brands in the country.
Piramal names Sourav Ganguly as Ambassador of its antacid brand Polycrol
Besides healthcare (pharmaceuticals), Piramal Enterprises Limited (PEL) is also active in other business verticals such as life sciences, financial services (both wholesale and retail financing) and information management.
Sourav Ganguly has also been associated with cold beverage brands Pepsi and Coca Cola, motor vehicles brand Hero Honda, hot beverage brand Tetley, courier brand DTDC, steel TMT bar brand Captain TMT, jewellery brand Senco Gold & Diamonds, incense sticks brand Cycle Agarbattis, lensmaker brand Essilor, sportswear brand Puma, food and beverage brand Kraft Heinz, cement brand Burnpur Cement, pharma brands StayHappi Pharmacy and Emami, electronics brand LG, telecommunications brand Tata Indicom and so on. He is also the host of a popular game show, ‘Dadagiri’, on TV channel Zee Bangla.