Automation to Bolster PPC campaign : Pay per click (PPC) campaigns are on the rise. With automation becoming more widespread, it is imperative to take full advantage and conduct the campaigns accordingly. Factors contributing to automation are to be taken into consideration.
Maintaining account structure consistency is essential for making management easier and for standing out in a crowd. The best results can be achieved through automation layering. ‘Close variants’ is an automation that search engines don’t allow advertisers to turn off. This enables exact match keywords to trigger ads for queries which are dissimilar to the keyword. This in turn helps in detecting new traffic and in building more volume.
Automation to Bolster PPC campaign
Automating the bidding process to avoid overspending for low-quality close variants; disabling last-click attribution so that good close variants may thrive; and using automation layering to monitor the close variants are some of the techniques used in PPC advertising. Automation assists you in structuring the campaign to suit your business needs and setting the target you need. Some other PPC advertising tactics include establishing a target cost per acquisition (CPA) or return on advertising spend (ROAS), testing smart bidding strategies, making use of Google Analytics data for executing remarketing campaigns, integrating your audience data, then reviewing and revising your account structure.