Beverage brand Coca Cola has kickstarted its new ad campaign, titled ‘Turn Up Your Day’, with its brand ambassador, actor Ranbir Kapoor. The campaign showcases the dull moments in the everyday lives of people and encourages them to turn up their days with Coca Cola.
Created by McCann World Group, the campaign features Ranbir Kapoor and four girls. It shows the girls taking a break at 3 pm; where they watch Ranbir chilling with an ice-cold Coca Cola during his break. The ad urges youth to live in the moment, beat the lethargic moments and to turn whatever life throws their way into opportunities. This television ad will also be broadcast through multiple platforms like radio, digital, outdoor as well as experiential events on ground; in an integrated marketing campaign.
Coca Cola kickstarts ‘Turn Up Your Day’ Campaign
Ranbir Kapoor has also been associated with luxury car brand Renault, motor vehicle brand Hero Moto Corp, automobile brand Nissan, ecommerce platform Flipkart, online travel portal Yatra, snack brand Cadbury Oreo, snack brand Lays Wafers, toothpaste brand Closeup, electric products brand Philips Lighting, electronics brand Panasonic, technology brand Lenovo, smartphone brand Blackberry, men’s footwear brand Franco Leone, clothing brand John Players, paint brand Asian Paints, deodorant brand Axe Deodorants and online music streaming portal Saavn.
Keywords are the words/phrases that summarise the content of a particular page. The search queries which a user enters in any search engine are also called keywords.
The purpose of using keywords in any text is to enhance the relevance of the page and to subsequently promote the page in search results. Keywords are equally important as the other factors that affect positions in search engines, like: inbound links, behavioural factors, domain age and resource attendance.
Keywords and their Significance
The number of keywords to be used depends on the volume of the text. This dependence is directly proportional. The occurrence of specific words in a text should not exceed 3-5% of the whole text. It is a good practice to glue the keywords together when there is a large number of these and they have to be used several times. This improves the readability of the texts.
Listed below are some additional steps to be taken before writing the text:
- Avoiding inserting keywords in places where they are unnecessary and do not fit the text
- Avoiding writing paragraphs specifically to insert keys
- Ensuring that the texts are organic and readable
Keywords in the above-the-fold section of an app description in an app store carry more weight and this results in better ranking in the search engines. Targeting low competition keywords and working up, choosing relevant keywords for your app and checking up on competitors’ keywords from time to time will help in your app store optimization. Updating/improving the app includes updating the keywords as well.