The use of social media is very rampant these days. In digital marketing, a successful social media strategy relies on delivering engaging and top quality content to users. Creating and posting compelling content on social media sites are surefire ways of driving engagement, and thereby increasing traffic to your website.
Knowing and targeting the users, putting the focus on the reader, being present and consistent, posting high-quality and relevant content, being relatable, building curiosity, asking open-ended questions, inviting conversations, using effective infographics and eye-catching visuals, having clear call to actions, adding relevant links, and setting up the times for posting content are some of the ways of improving your content performance on social media.
How to Use Social Media for Refining Your Content
Adding relevant hashtags to your posts enables you to connect with users easily and to drive engagement faster. They also highlight the keywords in the posts, help in following discussions on particular topics and in engaging with people who are using these specific hashtags.
Using social media as a listening tool involves using it to monitor activities like:
- Mentions of your brand
- Conversations about keywords and topics
- Industry occurrences
- Competitive activities
Monitoring these activities enables you to determine what the audience is looking for, what questions they are asking as well as whatever major challenges they are facing. You can then develop/improve your content strategy based on this information.
You can then curate content by referencing quotes, statistics, tips/predictions, round-up pieces, examples, and top resources. Successful content curation helps you in reaching the new and highly targeted audience. Also, it enables interaction with industry experts, thought leaders and other important members of the community.
Using social media to refine your content results in extended reach, increased traffic, along with augmented engagement.
Website page speed is of vital significance in digital marketing. It is a ranking factor for search engines as well as a means for providing great user experience. It has a notable impact on how much time visitors spend on your site, how many of them get converted into paying customers, and where you get ranked in organic search.
Enhancing Website Performance and Speed to Boost Traffic
Listed below are some of the ways of enhancing website performance and speed:
- Gaining an understanding of the key metrics
- Measuring the quality of user experience
- Gaining an overview of your page speed
- Reducing HTTP calls
- Discovering specific aspects that are affecting page load speed
- Setting specific KPIs (key performance indicators) to be tracked
- Implementing the recommended changes
- Mitigating the performance impact of third-party tags
- Tracking the metrics over time
- Monitoring and comparing the performance against others in your industry
Currently, Google uses the following key metrics:
- First Contentful Paint (FCP)
- Largest Contentful Paint (LCP)
- First Input Delay (FID)
- Time to Interactive (TTI)
- Total Blocking Time (TBT)
- Cumulative Layout Shift (CLS)
Largest Contentful Paint is a user-centric metric that displays the render time of the largest element visible in the viewpoint. Total Blocking Time is the metric that measures the load responsiveness of a website. Cumulative Layout Shift is another user-centric metric that measures the visual stability of the webpage.
The quality of user experience can be measured based on the performance impact for real users on your site and prioritizing the metrics which matter the most. Using a web crawler, running lightspeed tests in the command line, enabling browser caching, optimizing media files, enabling compression of files, as well as prioritizing above-the-fold content is necessary for automating your page load speed.