We have all heard the quote ‘Content is King’ numerous times. The art of writing unique and attractive content is gradually evolving. With users beginning to search for and consuming content in various ways, there is a need to step up your content writing efforts in order to stay relevant.
Techniques for Creating Compelling Content
Given below are some of the techniques for creating compelling content:
- Including video
- Answering questions
- Maintaining originality
- Sharing user-generated content
- Being intentional and results-focused
- Having strong headlines
Videos and live streaming are becoming more and more popular day by day. Video content is easily consumed by the audience and it is likely the most engaging form of content. It gives them detailed information and helps them in making educated decisions regarding a purchase.
You can identify the questions related to any keyword by scrolling through the SERPs (search engine result pages) or by using search engine optimization (SEO) tools. You can then include these questions along with long-tail keywords while creating content.
Your content should be unique, useful, high-quality or compelling. It should offer readers a new perspective or angle and information that is not yet provided by others. Your messaging, your ideas and your overall identity need to be original.
Sharing user-generated content:
Think about your targeted audience and consider what kind of content appeals to them. Then team up with relatable influencers who can create that content. They are likely to have numerous followers who can be your potential customers.
Being intentional and results-focused:
Your intention in creating content needs to be clear: brand exposure, website traffic, new leads, or higher rankings. You also need to have a plan of action to realize these intentions. Your content should focus on getting the longest views or the most clicks as well as on driving engagement.
Having strong headlines:
Make sure the headlines of your content pieces are strong and interesting to generate interest in potential readers. Include a compelling aspect in the headlines to trigger the fear of missing out (FOMO) factor in readers.
Star Union Dai-ichi insurance has launched a new campaign on insurance awareness. It comes with the message ‘roti, kapda aur makaan ke saath #BimaHaiZaroori.’
Created by Hotstuff media group, the campaign features Bollywood celebrity, Javed Jaffrey, as a common man working hard for his basic needs of ‘roti, kapda aur makaan’ (food, clothing, and shelter). When life’s uncertainties appear as the villain, however, he is ready to face them head-on. This is because he has equipped himself with BIMA (life insurance), the fourth basic need for survival. The campaign is broadcast across social media channels as well as in print media.
Star Union Dai-ichi Insurance Launches ‘BimaHaiZaroori’ Campaign
Star Union Dai-ichi Insurance is a joint venture of two of India’s public sector banks: Bank of India, Union Bank of India and Dai-ichi Life, a Japanese life insurance company. It has over 1564 branches and serves 64 million customers. Star Union Dai-ichi offers insurance plans such as child plans, protection plans, saving plans, wealth plans, credit life plans, retirement plans, and term plans.
Javed Jaffrey has also been associated with ketchup brand Maggi Hot and Sweet Chilli Sauce, oil and lubricant brand ExxonMobil, pizza brand Pizza Hut, beverage brand Tata Tea, entertainment brand Star Sports and so on.