Branding brings creativity, quality and the best technology to any business. A powerful brand is recognised anywhere, regardless of whether it is mentioned by name or not. There are various ways to achieve successful branding for your business.
A logo is a graphic element symbolizing a brand. It is only a part of the branding strategy. A brand is a company’s promise to customers. Designing a logo includes developing a creative image that is recognized by the people and is tied to your product. Branding encompasses figuring out your audience, learning what they want and how you can help achieve their desires, as well as being consistent and promising the customers to always deliver what they expect.
Corporate Branding and Strategic Framework
Some of the ways of achieving successful branding are given below:
- Auditing your brand for consistency
- Developing a style guide and sharing it with your team
- Adding emotion to your branding
- Building loyalty with existing customers
- Keeping an eye on your competitors
Auditing your brand for consistency:
Ask yourself questions like what is your brand’s purpose; who you are, as a company; whom do you serve and what is your main promise to customers. Answering these questions helps you in being consistent with your images, colour, packaging, and other elements of your brand. Also, stay consistent with maintaining the tone in your social media posts.
Developing a style guide and sharing it with your team:
Developing a style guide involves creating a story around your brand, setting guidelines for your brand’s font and colour, along with sticking to a single tone of voice. Take inputs from your team members while developing the style guide and share the finished version with them.
Adding emotion to your branding:
Add emotion to your branding strategy. Ask yourself how you can touch people emotionally through your business. People generally buy something due to emotional reasons.
Building loyalty with existing customers:
Build loyalty with existing customers by making them feel special. Offering special discounts and promos to regular buyers of your products, giving a shout-out to them on social media, as well as holding contests and offering unique prizes are some other ways of building loyalty.
Keeping an eye on your competitors:
Keep an eye on your competitors and watch what they are doing. Make a comparison of their branding strategy with yours and check whether you can improve on their best practices.
Successful corporate branding leads to a steady stream of buyers coming your way.
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Call-to-Action (CTA) is a very essential aspect of marketing and selling. It is used to prompt an instant response or boost an immediate sale. A call-to-action button inspires users to take some desired actions.
Avoid using the default ‘submit’ button and replace it with a clear and compelling call-to-action button that will encourage users to convert. Track the data to find out which call-to-action button receives a high number of conversions, thereby delivering real-world business results to you.
Creating a Call-to-Action Button to Initiate Action
Listed below are a few call-to-action button best practices guaranteed to get conversions:
- Focusing on benefits
- Developing user-focused copy
- Addressing and overcoming user objections
- Using the soft sell
Focusing on benefits:
Selling benefits in place of features is a core concept of marketing. You can model your CTA (call-to-action) button by determining what benefit the user receives by clicking on your CTA button, and creating compelling copy around the benefit.
Developing user-focused copy:
Using such words and/or verbs in your copy that let the user understand the purpose clearly. For instance, using words such as ‘me’, ‘I’ or ‘my’ lets the users know that it is about them. Also, using verbs such as ‘take’, ‘get’ and ‘receive’ lets the users know what is in it for them.
Addressing and overcoming user objections:
Users may have objections that prevent them from clicking the button. Discover what the users don’t want to happen and find ways to convey to them that those issues will not occur. Create a compelling call-to-action button for addressing and overcoming these user objections.
Using the soft sell:
Create a non-threatening call-to-action button that users will not hesitate to click. Conduct split testing of your new and old call-to-action buttons to discover what gets more conversions and what actually increases your conversion rate.