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March 19, 2020 - BrandNexa
Month: March 2020

Day: March 19, 2020

Luminous Power Technologies Launches New Campaign

Electrical products company Luminous Power Technologies has launched a new campaign, ushering in the summer season Featuring brand ambassador Sachin Tendulkar, the campaign focuses on the brand’s inverter batteries.

Created by 82.5 Communications, the campaign showcases a Kabaddi match being played by youngsters in the narrow street lanes of a residential colony. It emphasizes the power of the brand’s inverter batteries which have long-lasting capabilities and give high performance. The campaign is aimed to evoke nostalgia in the audience and put a smile on their faces. 

Luminous Power Technologies Launches New Campaign

Luminous Power Technologies Launches New Campaign

Luminous Power Technologies has a presence of 30 years in the electrical power industry. It offers power products such as inverters, batteries, solar solutions, fans, modular switches and LED lighting. The company owns seven manufacturing units, more than 28 sales offices in India; and it has a presence in over 36 countries.

Sachin Tendulkar has also been associated with energy drink brand Boost, beverage brand Pepsi, snack brand Britannia, insurance brand Aviva, snack brand Sunfeast, apparel brand Adidas, a snack brand Quaker Oats, electronics company Toshiba, tyre brand MRF, luxury car brand BMW, footwear brand Action Shoes, automotive lubricant brand Castrol, cement brand Jaypee Group, electronics company Philips, travel portal Musafir.com, and detergent brand Ujala Techno Bright.

Strategy for Converting Website Traffic

There are instances when your website is getting huge traffic but they are not turning into conversions. You need to analyse the reasons for this and troubleshoot in order to find solutions to them. 

You can troubleshoot by:

  • Reading your copy
  • Having proper placement of call to action 
  • Improving your page load speed
  • Determining your audience
Strategy for Converting Website Traffic

Strategy for Converting Website Traffic

Reading your copy:

You need to ensure that your copy provides the relevant information to the end user. The copy should assure users that they have found a solution and also tell them what actions they need to take.

Having proper placement of call to action: 

It is very important to have a proper placement for a call to action button. Add the button directly above the fold next to the message, so that users can understand exactly what they should do on your page. 

Improving your page load speed:

Improve your page load speed by:

  • Removing images that are not used/clicked
  • Compressing, scaling and caching other images based on where they are needed
  • Removing excess tools, plugins, fonts and code from your website pages
  • Upgrading your PHP

Determining your audience:

Determine your audience and craft the content of your web pages and funnel according to their interests. Most importantly, keep the age and gender of your audience in mind while designing and creating content for the web page.

Also, you can get your lead generation traffic to convert by adding a direct call to action (CTA) after selling a product/service, giving a guarantee (to build confidence in you), and adding a disclaimer just next to the CTA.