Bajaj Financial Services (FinServ) has launched a new campaign to underscore its efforts for staying relevant all these years. Titled ‘Better Never Stops’, the campaign emphasizes how the brand has evolved and innovated throughout the years.
Conceptualized by Taproot Dentsu, the campaign features a young girl and her father in a shop purchasing a doll for her. This instance is showcased over various time periods, highlighting the different payment patterns accordingly. This allegorical story shows glimpses of the various types of currency used through the ages, which strikes an emotional chord with the audience who are now used to paying in an instant.
Bajaj Finserv Launches ‘Better Never Stops’ Campaign
The campaign stresses the importance of evolving and improving over time. It accentuates the need for innovation in terms of making life easier for customers. The campaign is being broadcast across general entertainment channels (GEC), business and news channels as well as the digital platforms like Facebook, Twitter, YouTube and Instagram.
Bajaj Finserv is a brand of Bajaj Holdings & Investments Pvt. Ltd. It is an Indian non-banking financial company (NBFC) which offers lending, asset management, wealth management, life insurance, general insurance and consumer finance business services. Bajaj Finserv conducts operations across 1409 locations in India.
Fashion brand Wrogn (from Universal Sportsbiz Private Limited (USPL)), has announced South African star cricketer Abraham Benjamin (AB) de Villiers as the brand ambassador of its newly launched activewear line, Wrogn Active.
The activewear line collection is touted to feature 100 varieties of shorts, T-shirts, sweatshirts, joggers, jeans and hoodies at Wrogn outlets along with online shopping platforms. This apparel collection will be available in the price range of Rs. 699 to Rs. 2999. The activewear collection is aimed at motivating youth to abandon their currently sedentary lifestyle and urging them to get moving.
Wrogn Active Announces Star Cricketer AB de Villiers as Brand Ambassador
Launched in 2012, Universal Sportsbiz Private Limited is an Indian apparel company with fashion brands such as casual menswear brand Wrogn (featuring cricketer Virat Kohli), fitness wears brand Wrogn activewear, as well as casual menswear brand SINGLE (featuring actor Ranbir Kapoor). It also consists of ethnic womenswear brand IMARA (featuring actress Kareena Kapoor Khan), and bold western womenswear brand Ms. Taken (featuring actress Kriti Sanon). Virat Kohli is also the co-owner of the apparel and shoe brand Wrogn, which was launched in 2014.
AB de Villiers has also been associated with leather accessories brand Montblanc, luxury car brand Audi, athletic apparel brand Puma, and tyre brand MRF.
Every search query has a user with unique requirements associated with it. The search engine represents a barrier between a user and a site. A user has to go through the search engine to reach the site and vice versa.
Conducting search audience research is easy with data provided by the search engines. You can understand your users’ requirements for reaching and connecting with your target audience by examining the following aspects:
- The information contained in search queries
- Search intent and leveraging it
- On-site behaviour analysis
The information contained in search queries:
Landscape queries form the basis for building your search audience. You need to find patterns within a set of landscape queries in order to understand users’ search engine queries in specific categories (landscapes). Look for nouns, verbs, adjectives or adverbs that appear frequently in the search query, for learning about the user’s problem/requirement. These query patterns help you segregate the queries into different categories based on the interests of the user. This data, in turn, enables you to form keyword insights which are used to understand all the requirements and pain-points of the user. You can then provide ‘key questions’ that need to be answered; for conversion.
Implementing SEO Tactics: Search Audience and User Intent
Search intent and leveraging it:
Search intent can be used to determine where your searcher is in the funnel. Generally, the intents applied to search queries are informational, navigational and transactional in nature. You can build an intent-driven funnel that helps you align the keywords and messaging that may resonate the most. Evaluating every page and keyword’s intent enables you to select target keywords and on-page content which matches the users’ expectations better. Using all the data, you can then obtain true user search behaviour insights.
On-site behaviour analysis:
Analyse the user engagement metrics like bounce rates, user page flow, pages per visit etc., for understanding where there is friction in the user’s navigation of the website. Also, assess the site structure, linking, messaging and content touchpoints on any webpage. Ensure that all these elements meet the user requirements based on their intent and funnel placement. This helps you in reducing friction and increasing the conversion rate.