Nowadays, social media is used to help boost search engine rankings of websites. Optimizing for search in social media is one of the surefire ways for your profile to be visible to new users as well. People today are looking for conversation on social media with trending topics and hashtags.
Listed below are a few methods for making use of social media for keyword research:
- Using Facebook Ad targeting options to know the audiences
- Looking into trending options for Twitter
- Discovering the results when you search Instagram hashtags
- Analyzing content on Pinterest
- Checking what influencers are saying on LinkedIn
Facebook targeting data is very specific as it contains a lot of information on the audiences. Facebook advertising enables you to look into the audience’s age, gender, interests, geography, connections, education, languages, workplaces; as well as relationship status. You can also determine similar audiences using this data.
Making Use of Social Media for Keyword Research
Conversations related to the trending topics on Twitter provide the requisite details to marketers about the audience’s interests and requirements. Also, you can use the same language as that of your potential searchers. You can then discover specific topics and questions related to SEO (search engine optimization) in the Twitter conversations and use them in your SEO framework.
Instagram hashtags have become quite popular. Many organizations in the creative industry are using Instagram to drive leads. Searching for hashtags related to your target audience/business and analyzing the most popular posts will give you an idea of what works well with the people who look for these hashtags.
Using a long-tail search, you can look for specific vital phrases on Pinterest and get multiple top pins for inspiration. Pinterest offers to search for additional suggestions for optimizing your keyword research. Also, Pinterest gives you potential keyword target ideas as well by offering autofill options.
Check what the influencers are saying on LinkedIn and make note of all the reactions and comments that they receive. People join ongoing conversations on LinkedIn and usually, the clickbait long-form posts resonate with users. Determine which topics (along with advantages and disadvantages under the topic) are resonating the most with audiences and use the data to conduct your own keyword research.
The present times call for a reexamination of your eCommerce website’s SEO (search engine optimization) tactics. A customer’s journey to your website begins with a search on Google, Yahoo or Bing. You can establish your presence with the appropriate SEO techniques.
Factors Contributing to a Successful Ecommerce SEO Strategy
Your SEO strategy can be successful if you follow the checklist given below:
- Ensuring that your website can be crawled and indexed
- Double-checking the excluded pages
- Adding schema markup to your site
- Targeting specific, sales-driven keywords
- Focusing on keyword intent
- Creating original content
- Mobile-first indexing
Your content will be ranked if your website can be crawled and indexed by a search engine. Elements such as your site’s content, speed, indexability, crawl ability, schema markup and the overall user-friendliness should be set up correctly.
You need to double-check your excluded pages in order to make sure that none of the essential pages are blocked from crawlers.
Adding schema markup to your site enables Google to display the availability, price, rating and other product-related details on the search engine results page (SERP).
Specific and lower-search-volume keywords related to your brand will bring in the conversions as these terms will lead to your website directly and searchers can find what exactly they are looking for.
You need to ensure that you are targeting transactional keywords by checking whether the query directs you to product pages. These transactional keywords reflect the correct searcher intent.
You need to create original content since search engines are continuously promoting unique and high quality content. Combining the various options for a single product in a single page can ensure that your site is user-friendly and responsive.
You should have a responsive e-commerce website as it needs to be optimized so that it can adapt to the screen size of the user’s mobile device, making mobile-first indexing a non-issue.