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April 3, 2020 - BrandNexa
Month: April 2020

Day: April 3, 2020

Revamping for Google Discover- Key Elements to Consider

Google Discover is a notable feature on the Google Chrome mobile application. It has also gained popularity as an individual feature on Android devices. It is basically an information feed which consists of articles, advertisements, video, news, and so on.

There are two major factors contributing to technical search engine optimization for Discover, which is listed below:

  • Mobile friendliness
  • Image optimizations

Your content needs to be mobile accessible since Google Discover is available only on mobile phones and tablets. You need to make sure that your mobile experience is free of pop-ups and intrusive advertisements. Also, ensure that any visuals you insert in the article are accessible and readable. High website speed also accounts for mobile-friendliness.

Revamping for Google Discover- Key Elements to Consider

Images are highly essential for gaining traffic from Discover. Good imagery is also related to high visibility in the feed. Check that your image file size has been suitably compressed, have a file name that aptly describes the image, add an explanatory caption and apportion the alt text.

Your content should follow the latest industry trends, provide accurate and relevant information, and create educational opinion pieces around important news. Also, you need to understand your audience and learn about their various hobbies and interests. You can then make use of this information while developing your content strategy.

Lesser Known Facts About Native Advertising

In the midst of the ongoing COVID-19 crisis, consumer priorities are vacillating swiftly. It is now more crucial than ever to be aware of consumer requirements. People consume content from television shows, news channels, blogs and social media channels; paving the way for native advertising.

Native ad placements are based on audience targeting. Native advertising is a type of paid advertising which has a similar feel, form and function of the content media and the platform on which it appears. Native ads generally look like a part of the editorial flow in a webpage. These ads have more context than banner or display ads and are non-disruptive. 

Lesser Known Facts About Native Advertising

Lesser Known Facts About Native Advertising

Native advertising is of six types:

  • Paid search ads which appear at the top of your Google search results
  • In-feed placements which appear directly in a blog post
  • Recommendation widgets which display recommended content related to what you are already consuming and which appear on the publisher’s website
  • In-Ad with native elements which are contextually relevant to the content that you are consuming
  •  Custom ads which appear within your app interface
  • Promoted listings which are patterned to fit smoothly into the browsing experience

The native creative can include an image or video, logo or advertiser name, headline, body text and call to action as its components. It may target app install (Google Play or Apple App Store), site creative (rectangular or square format) or video.

You need to be insightful with your images and your copy in the native advertisements during these trying times.