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April 15, 2020 - BrandNexa
Month: April 2020

Day: April 15, 2020

Tips for Developing a COVID-19 Crisis-Growth-Recovery Framework

We all need to give a powerful response to the ongoing COVID-19 crisis. This response should be given after deep reflection, careful planning and vigorous execution. Every company needs to adopt a COVID-19 crisis-recovery-growth framework for moving forward.

During the crisis phase, businesses need to connect, adjust and engage with their audience. All this can be done by maintaining the website and boosting digital relevance; creating COVID-19 related content (company policies, banners, frequently asked questions); and ensuring that their maps and local listings are updated.

Tips for Developing a COVID-19 Crisis-Growth-Recovery Framework

During the recovery phase, businesses need to assess how to convey their message in the most effective manner. This can be done by generating interest in the audience with unique offers; conducting targeted relaunch of paid media; investing in search engine optimization (that prioritizes schema, voice and technical growth); optimizing for mobile with AMP (accelerated mobile pages) and excellent navigation; and escalating the omnichannel efforts with email.

During the growth phase, businesses need to focus on their website, paid media and search engine optimization. All this can be done by combining the content marketing efforts, vigorously extending paid media presence, monopolising lookalike modeling and prospecting; as well as undertaking omnichannel synergies.

Businesses need to:

  • Develop on-point offers based on consumer requirements
  • Create structured data markup and schemas
  • Update their local listings and knowledge panels
  • Use voice search and frequently asked questions (FAQs) for enhancing their visibility

Determining the Right Channel for your Marketing Efforts

In recent times, there has been a notable change in the economy as well as in consumer buying behaviour. It is very essential that you reach customers in the most cost effective way, and as soon as possible. You should be aware of all the ways in which your target audience processes information.

It is very important that you identify your audience’s learning styles and apply the appropriate methods to your marketing strategy accordingly. These learning styles are powerful tools with which you can communicate with your audience diligently. You need to determine the right marketing channel based on your audience’s learning styles. There are four main styles of learning: visual (spatial), auditory (aural), reading-writing (linguistic), and kinesthetic (physical). 

Determining the Right Channel for your Marketing Efforts

Determining the Right Channel for your Marketing Efforts

Visual learners learn best from video demonstrations, social media (such as Instagram, Pinterest), and display ads. Aural learners learn best from podcasts, audiobooks, and Spotify ads. Linguistic learners learn best from blogging/articles, and influencers/affiliate marketing. Kinesthetic learners learn best from videos, subscription boxes, and gamification UX (user experience). Also, there are social learners and logical learners.

YouTube, Facebook live and Video Embed work best for visual and kinesthetic learners. Spotify, Audible (audiobooks) and BuzzSprout work best for aural learners. Zoom, Skype and Online conferences work best for social learners. Statistics, templates, spreadsheets and research articles work best for linguistic and logical learners. 

Search network, display network and social media appeal to every learning style.