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April 18, 2020 - BrandNexa
Month: April 2020

Day: April 18, 2020

How to Enhance Your Content Visibility in Google Discover

Google Discover is an information feed that dynamically delivers relevant personalized content to users. Unlike traditional search, Google Discover analyses user behavior for providing new and compelling content. It is available in the Google Chrome app on Android devices as well as on Google.com on all mobile browsers (after logging in to Google account).

How to Enhance Your Content Visibility in Google Discover

Google Discover delivers personalized content automatically by analyzing a user’s: app activity, browser history, search history, and location. Google Discover uses all this information to aptly identify and display the topics, also known as ‘interests’, which are relevant to the user. Users can also give inputs so as to customize their feed by selecting the ‘show more’ or ‘show less’ option, as well as by following or unfollowing certain categories of topics. 

Google Discover generally delivers content in the form of news, articles/blog posts, videos and advertisements; from news sites, eCommerce sites, automotive sites, travel sites, entertainment sites, education sites, finance sites, health sites, B2B sites (business to business), and so on. 

Ensuring that your pages are mobile-friendly, focusing your content on user interests, creating compelling content that is relevant and useful to your audience, inserting high-quality images to the content, as well as reviewing your video strategy are the various ways in which you can connect with users on Google Discover.

Factors to Concentrate on amid COVID-19 Crisis

In the midst of the ongoing COVID-19 crisis, it is more important than ever to concentrate on certain aspects and operations of your business in order to keep it running smoothly. Search engine optimization (SEO) is very crucial as the demand for useful information has surged.

Listed below are the factors which businesses need to concentrate on in the current scenario:

  • People
  • Process
  • Platform

Your employees need to learn new methods of collaboration, problem-solving, communication and productivity. Dedicating a few channels only to socialize, setting up an online open room where colleagues can come together in a co-working atmosphere, and organizing the tasks for every employee are the important tactics to stay connected with people during this period of self-isolation and social distancing.

Conducting an audit of your customer and search data is essential for understanding your customers’ changing requirements. Assessing your marketing budget, concentrating on your top and mid-funnel content, developing a comprehensible workflow and being responsive are the various ways in which you can streamline your current process. It is essential that your content and marketing strategies are in the form of coherent guidelines that can be easily followed.

Your employees need to make good use of technology for automating the redundant tasks and for monitoring all the activity focused on your brand. Conducting audits with greater regularity and executing optimizations in real-time assist your brand in moving forward.