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April 22, 2020 - BrandNexa
Month: April 2020

Day: April 22, 2020

Google Includes Free Product Listings in Shopping Results

Google is all set to open up its Shopping search results to include organic and unpaid product listings. The Google Shopping tab results will begin displaying free product listings from here on out. In the midst of the ongoing COVID-19 crisis, with businesses having resorted to developing e-commerce strategies at a rapid pace, Google decided to make its Shopping free for these businesses.

This benefits advertisers since the paid campaigns can now be supplemented with free listings. Retailers benefit from this as it leads to free exposure to a multitude of people who browse Google for their shopping requirements. Shoppers can find a wider range of products from more stores through the Google Shopping tab. Sellers need to open a Google Merchant Center account and upload their product feeds. They must also opt-in to ‘surfaces across Google’ for gaining organic visibility. The product data feeds that are uploaded to Google Merchant Center will power the free listings. All of this enables organic product visibility in the search results.

Google Includes Free Product Listings in Shopping Results

Google Includes Free Product Listings in Shopping Results

Google has also entered into a new partnership with the online payment gateway PayPal. The merchants using PayPal can link their accounts to Google Merchant Center. This will enable Google to acquire seller details quickly and also verify trusted merchants. In order to make it easier for merchants to manage products and inventory, Google also partners with e-commerce marketplaces such as BigCommerce, WooCommerce, and Shopify.

Everything You Need to Know About Website Taxonomy

Website taxonomy is the way in which the web pages are structured into content archives. This depends on the way in which the subfolders are arranged in the website URL (uniform resource locator). Having a well-defined website taxonomy is highly essential in order to develop an extensible search engine optimization (SEO) strategy. 

It is very important to know about the structure of a URL. When you create a new page, the name of the page is referred to as the ‘slug’ in the URL. When you assign a parent page to this ‘slug’, the parent page becomes the ‘subfolder’ in the URL. Internal links are very crucial for your website taxonomy. Sending links from one page of your website to another can help both search engines and users identify the relationship between topics. 

Everything You Need to Know About Website Taxonomy

URL taxonomy is a very significant aspect of your website’s architecture. Creating clean URLs that follow a flexible structure enables you to have a more crawlable website architecture. In an optimized URL taxonomy, all the URLs share the same parent page and they consist of clean content archives. Arranging all your related pages into well-organized archives helps in building a solid foundation for your website. 

While optimizing your URL taxonomy, you need to ensure

  • It is scalable
  • It can be easily followed by both search engines and users
  • It addresses the marketing funnel