The purpose of search engine optimization (SEO) is to rank the positions for relevant keywords. The search engine results pages (SERPs) automatically give way to a hierarchy of the click probability for each of the search results. Now, traditional web ranking is not the only way to measure search visibility for keywords and content.
Techniques for Mapping Search Visibility
Listed below are a few techniques used for measuring search visibility:
- Eyes on the SERP
- Above/Below the Fold
- Pixel depth
- Actual rank
- Search visibility score
Eyes on the SERP:
Merely looking at the search results for a keyword is the simplest way of assessing search visibility. This technique is employed by most of the search engine optimization professionals.
Above/Below the Fold:
Checking whether the web results appear above or below the fold is another technique of measuring search visibility. ‘Above the fold’ indicates the section of a webpage that is visible in a browser window after loading. ‘Below the fold’ indicates the section of a webpage that is visible only after scrolling down the search results page.
Checking the pixel depth is a new technique for measuring search visibility. Pixel depth indicates the number of pixels from the top of a search results page in which a given result is present.
Checking the actual rank of a web result is another technique of measuring search visibility. Actual rank denotes the numeric position of the web result after counting the snippets, ads, the PAA (people also ask) feature, and shopping results.
Search visibility score:
Checking the search visibility score is the most sophisticated technique of measuring search visibility.
Clickbait is generally not well-liked since clickbait headlines are usually sensationalist as well as misleading. But, when used in a proper manner, these clickbait headlines can be successful in grabbing users’ attention along with driving clicks.
Studies have shown that the headlines with ‘clickbait-y’ initial phrases can generate the most engagement. The headlines need to fascinate the viewers without misquoting what type of content they are going to find on the page. Such headlines help businesses gain credibility and potential customers.
The Proper Way to Make Use of Clickbait Headlines
A few of these clickbait headline formats are given below, which can help businesses in creating titles that will grab users’ attention as well as maintain trust in the brand:
- ‘X reasons why…’ in which viewers are intrigued about the reasons and so they will peruse the article
- ‘X things you…’ which is personalized and invites the viewers to learn more about themselves (loosely implied)
- Piggybacking in which a prominent figure or company related to the brand is referenced
- ‘This is what…’ which arouses curiosity in the viewers
- ‘This is the…’ which can quickly drive clicks and social shares
- ‘This is how…’ which gives a vague hint about the content and intrigues the viewers
- ‘You can now…’ which is personalized and enables viewers to do something they were previously unable to do
- ‘The last…you’ll ever need’ which attracts viewers since they can save time/money while making a one-time purchase
- ‘You won’t believe…’ which need to be descriptive so as not to mislead the viewers
- ‘Why you should…’ which provides useful tips and gives a strong reason for them
- ‘LIVE…’ which direct the viewers to a live video conference, or webinar
- ‘See…’ which creates an information gap that the viewers would be determined to fill