Due to the ongoing economic exigency, consumer behaviour is constantly shifting. Clicks may or may not result in purchases; orders may not get fulfilled in time due to challenges in shipping or other supply chain issues; and so on. Fortunately, when used appropriately; search marketing can be measurable, adaptable as well as cost effective.
How PPC Helps Your Business Sustain Economic Exigency
Focusing on pay per click (PPC) advertising helps any business make the most of the current situation at hand. With people stuck at home and using the internet more than ever, this is an excellent time to enhance the PPC strategy by including more advertisements. These ads are the quickest way to reach potential customers. Businesses also need to pay attention to shifting search queries and focus on those that have the potential of getting converted into purchases. Developing new tactics for building awareness, boosting engagement, impacting brand insight, and augmenting conversions; is the need of the hour.
Businesses need to maintain a presence on social media during these times. They should also modify their messaging in keeping with the current crisis. The messaging should be impactful, optimistic, informative and inspirational. Brands should prioritize those PPC ad campaigns that still have the potential to convert. They must learn to adapt to the changing circumstances and act accordingly.
Your website may rank among the top search results on Google but lower in the results on Bing. Optimizing for one search engine does not necessarily mean that it will work on all other search engines as well. Following Google, Bing is the second most popular search engine in the world.
Link Building Aspects for Google and Bing
Search engine optimization (SEO) techniques work the same way in both of these major search engines. Users can keep concentrating on link building and content marketing. Building links for Bing is different from link building on Google. Users can develop a link building strategy that can assist them in optimizing for both search engines. Being more assertive with link count, less focused on anchor text diversity, and driving links with the help of social media are some of the ways in which users can optimize for both search engines.
Google places emphasis on high-quality links while Bing is focused on link quantity. Building around 20 backlinks every month from well-established websites as well as from authoritative top-level domains will enable the user’s website to rank well on both the search engines. Blending exact-match anchor text with a partial match, long-tail, branded and generic anchor text can work for both Google and Bing. Social sharing also helps a great deal in link building. By sharing original content and videos on social media channels and taking the help of influencer outreach, users can optimize for all the search engines.