Previously lesser known brands have now begun surging forward in the midst of the lockdown. There is an ongoing debate as to whether this trend will continue even after the end of the pandemic. Retailer-owned labels have made their foray into the mainstream for essential as well as non-essential products in this fear-inducing atmosphere.
These lesser known brands have benefitted from the absence of popular national brands; by taking up the slack and supplying the customers with their own products. These brands have witnessed steady growth in the past few weeks. This trend can be noticed across well known wholesale as well as retail chains such as Spencer’s Retail, Reliance Retail, Metro Cash & Carry, and other eCommerce chains as well. Customers trust the quality and reliability of specific wholesalers and retailers while tryIng out the new products from these brands; because of the shortage of products from otherwise well known brands. Food, home care products as well as FMCG (fast moving consumer goods) are among the most common categories in the essential products section.
There will be shifts in consumer behaviour in terms of ‘now’, ‘next’, and ‘beyond’ the pandemic. By focusing on their niche categories, these private brands can leverage the consumer demand for products; post lockdown.
Ayurvedic and herbal products manufacturer, the Himalaya Drug Company, has rolled out a new campaign in the midst of the ongoing COVID-19 crisis. Titled ‘The Purest Greeting’, it is an effort to encourage maintaining hand hygiene as well as to boost awareness on the significance of maintaining social distancing.
Himalaya Rolls Out ‘The Purest Greeting’ Campaign
In collaboration with 82.5 Communications, this digital ad film has been remotely shot, directed, and edited; extending across several countries from all over the world. The purpose of the film is to convey the beautiful and practical message of the Namaste (folding the palms of your hands), which is especially appropriate amid the current crisis. The ad film promotes the use of sanitizer and.hand wash products from the Himalayas ‘Pure Hands’ range. The film has been broadcast on the company’s social media channels such as Facebook, Twitter, Instagram, and YouTube.
Established in the year 1930, the Himalaya Drug Company is a world renowned manufacturer of Ayurvedic, herbal medicine, and wellness products. It offers medicinal products in nutrition, baby care (diapers, baby laundry wash, etc.); mother care (nursing care, body care, etc.); personal care (face care, eye care, hand care, hair care, etc.); pharmaceuticals (derma health, general care, etc.); as well as animal health (companion care, poultry, aquaculture, etc.) ranges.