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May 8, 2020 - BrandNexa
Month: May 2020

Day: May 8, 2020

Google Offers Search Suggestions as per Users’ Activity

Google is now offering suggestions for search queries according to the users’ last known search activity. The suggestion is displayed in the form of a link that is positioned below the search bar and it has bolded and italicized the modifying term. Also, users will receive these search query suggestions only when they are logged into their Google accounts.

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Google Offers Search Suggestions as per Users’ Activity

Some of the search query suggestions are more helpful than others. These suggestions are also generated separately from the eCommerce frame of reference. Personalized search query suggestions are based on multiple intents and they help the users in finding exactly what they are searching for. Also, these suggestions may sometimes even impact user search behavior by displaying several alternative options that the users may not have looked into otherwise. 

A few features similar to these suggestions, such as ’related searches and the ‘people also ask’ box have been in existence far longer before. But it is the placement of these new search query suggestions at the top of the results page that makes all the difference. This indicates that Google is either giving priority to these suggestions or it is testing for user engagement.

As of now, Google is only using search histories as the basis for generating these new search query suggestions.

Regaining Traffic by Detecting and Resolving Relevant 404 Errors

Google Search Console, crawlers, and third-party tools are the different methods to detect 404 errors. But none of these methods displays which external sources are linking to your website and are thereby driving traffic. These sources are using the wrong URLs and are linking to 404 pages. For detecting these errors, you need to have access to Google Analytics.

The steps you need to take for detecting and resolving the 404 errors and regain your traffic areas listed below: 

Regaining Traffic by Detecting and Resolving Relevant 404 Errors

  • Visiting any 404 pages and checking its title tag: The most common title tags are ‘404’, ‘Page Not Found’ etc.
  • Logging in to Google Analytics and navigating to Behavior> Site Content> All Pages: After you reach ‘All Pages’, select ‘Page Title’ as a Primary Dimension. Doing this will generate a report that displays the title tags of all the pages which the users have visited on the website
  • Searching for the 404 page’s title that you found in the first step: If you discovered that the title tag of the not found page is ‘404’, then type ‘404’ in the search bar. This will display the error pages that the users ended up visiting.
  • Clicking on found ‘title tag’: This enables you to examine all the URLs that return a 404 status code and identify the actual URL that is not working
  • Adding a secondary dimension: This enables you to identify the source and medium of the visits and also to check for errors within your internal navigation in the website
  • Resolving the errors: there are two ways to do this:
  1. Fixing the initial link (provided you have control over it)
  2. Redirecting the URL that returns 404 to the one that returns 200