Currently, Instagram maintains its position as the second most popular and used social media channel. The Instagram app fares in a similar manner on smartphones. Businesses that are interested in reaching more audiences and boosting engagement need to retain their Instagram stories, bio, feed, and hashtags.
Pointers for Gaining Followers on Instagram
Listed below are a few pointers for brands interested in gaining more followers on Instagram:
- Creating a content calendar with worthwhile ideas
- Posting well-formed images and videos
- Examining several different dimensions and filters
- Reassessing their Instagram analytics
- Tagging the persons who are interacting with the brand
- Enhancing their Instagram bio
- Asking questions in their posts and adding calls to action (CTAs)
- Linking their website and email to their Instagram account
- Cross-posting their Instagram content on Facebook and Twitter
- Running campaigns and contests in order to extend the brand reach
- Surveying the competitors’ tactics
- Interacting through Instagram by liking and following other posts
- Avoiding excessive text in the images
- Keeping the images free from logos and watermarks
- Making use of hashtags to attract new audiences
- Making use of geotags in order to reach the local audiences
- Adding links in their bio only
- Tagging products in their images and videos for driving conversions
- Creating branded hashtags for their events
- Reposting the posts that tag them
- Experimenting with running Instagram ads
- Getting their account verified
YouTube is introducing 4 new features for video creation. These features enable the creators to enrich their videos as well as regulate their channels on the digital media platform. Of these, a few features are currently available while the others are getting rolled out over the coming few weeks.
The new features along with their details are as listed below:
- Being aware of when the audience is online
- Reviewing inappropriate comments
- Scheduling community posts
- Video chapters
YouTube is providing video creators with access to data which enables them to be aware of when their audience is online. The data also detects the hours in a week in which the audience is the most active on a channel. YouTube is recommending the usage of this data in order to decide on the optimum times for broadcasting the live streams. Channels can also use this data for arranging to publish their videos when most of the audience is online.
YouTube Introduces New Video Creation Features
The previously optional YouTube setting of ‘hold inappropriate comments for review’ is now going to be set to default. This setting assists the creators in managing the comments at scale as well as in boosting the quality of conversations on their channel.
The capability for scheduling community posts is presently available on the desktop web main app. This feature enables the creators to outline their community posts ahead of schedule and to determine future publishing dates.
The ‘Video Chapters’ is the latest feature that will be rolled out in the coming weeks. It will enable the creators to segregate their videos into various chapters that the viewers may skip over. The videos should consist of a minimum of 3 chapters with each chapter being at least of 10 seconds duration. Video creators need to add timestamps to the video description and ensure that the first chapter begins at “0:00.”