Online shopping is flourishing during the current times. Surveys have shown that the average order value (AOV) for general retail, grocery, and pharmaceutical ecommerce sites has grown tremendously. Even cart abandonment has led to higher conversions as well as retrieved AOV.
The shifts in consumer behaviour have resulted in the ecommerce industry witnessing a surge in demand. There has been a notable boost in traffic for ecommerce sites. It is highly imperative that the ecommerce stores retain their customers during this crucial time, since: the present customer behaviour may prevail even after the crisis has passed, this is a wonderful opportunity to gain customer trust, and the ecommerce stores can have the competitive advantage over brick-and-mortar stores.
Listed below are a few tactics with which ecommerce stores can retain their customers during the lockdown:
- Making sure that their website is compliant with WCAG 2.1 (website content accessibility guidelines)
- Designing their delivery system skillfully
- Optimizing their website for handling huge volumes of visitors
Ecommerce stores need to make sure that their website is compliant with WCAG 2.1 (website content accessibility guidelines) for meeting the requirements of customers having disabilities. The stores also need to skillfully design their supply chain and delivery mechanism in order to reach their customers easily. Finally, the stores should optimize their website’s look, feel and functionality so that it is accessible to and can handle huge volumes of visitors.