Suggested videos are a collection of personalized videos that a single viewer may be inclined to watch next, pertaining to his/her prior watch activity. It is very imperative to ensure that your video’s title, description, and tags are well-refined so that the video can rank high on YouTube. Your metadata needs to be optimized in order to expand your presence in YouTube search results and suggested videos.
YouTube marketers are fully aware that appearing in suggested videos has a high probability of generating almost the same number of views as appearing in YouTube search results. You need a mobile-first strategy for suggested videos on YouTube since the majority of YouTube watch time occurs from mobile devices. Suggested videos may be either topically related or based on viewers’ previous watch history. Viewers consume YouTube videos depending on the various suggestions. Suggested videos are ranked in order to enhance the engagement for the viewers. Your video needs to have a captivating opening and it should build and maintain the viewer’s interest throughout its duration. You then need to interact with the viewers and engage them by encouraging comments on your video.
Generating Ranking YouTube Suggested Videos
A few ways for YouTube creators to establish their presence in suggested videos are as listed below:
- Creating a series of organically connected videos
- Adding calls-to-action in your videos to watch other videos in the series
- Shortening your video endings to encourage more views
- Making use of cards, links, playlists, and end-screens for suggesting the next videos to watch