YouTube has rolled out a premium advertising program, known as ‘YouTube Select.’ Now, for the first time, brand advertisers will be able to target TV screen viewing in addition to viewing their advertisements on YouTube. The new advertising program takes advantage of people watching YouTube’s over-the-top (OTT) service, YouTube TV.
YouTube Rolls Out premium advertising program ‘YouTube Select’
YouTube Select segregates content in the form of ‘lineups’ pertaining to several different topics such as: entertainment, lifestyle and fashion, food and recipes, popular culture, music, comedy, sports, technology and many more. It also offers custom sponsorships and programs in order to help the brands target audiences over leading YouTube verticals and apps such as: YouTube Originals, YouTube Sports, YouTube Music and YouTube Kids. The current surge in YouTube and YouTube TV consumption during the lockdown has provided brand advertisers with ample opportunity for targeting a committed streaming TV lineup. This lineup comprises live sports, news, movies and YouTube original content from some of the popular creators.
YouTube Select is going to be available throughout the world. However, the ad-buying options may differ from region to region. Advertisers can buy into a few of the YouTube Select lineups through Google Ads, Display, and Video 360; enabling them to target local audiences according to their preferred categories for YouTube TV consumption.