Click through rate (CTR) is the amount of clicks obtained from the secured impressions. Having a good click through rate is highly imperative for any pay per click (PPC) campaign. There are many factors contributing to obtaining a notable click through rate.
Listed below are a few of the factors contributing to obtaining a notable click through grate as well as the techniques which marketers can use for boosting the click through rate of their paid search (PPC) campaigns:
Techniques for Boosting Click-Through-Rate (CTR)
- Keyword choices and the match type which they are on
- The language used in the ad copy
- Targeting and selection of the audience
Keywords and their corresponding match types are the biggest factors influencing the click through rate. While using the keyword suggestion tools, marketers need to make sure to apply the correct match-type signals (among: modified broad, phrase, and exact). They should also make use of negative keywords for blocking those queries that are triggered by less restrictive match types, along with other meanings of the keywords that they are using. Keywords making their ad groups need to have a high probability of triggering profitable queries.
The language used in the ad copy should be simple and easily understandable. The ad copy should include terms such as: ‘call’, ‘learn more’, ‘try’, ‘speak’, ‘subscribe’, ‘apply’, ‘demo’; and other such calls to action.
Targeting and selection of the audience are also major influencers of click through rate. They let the marketers to pre-qualify the prospects that may lead to conversions.