India is primarily an agriculture-based economy. Agriculture provides a livelihood for the majority of the population in India. The agro-based industries related to dairy farming, animal husbandry, and forestry are experiencing a consistent growth rate. Digital marketing has significantly helped in this endeavour.
Agriculture Sector in India- An Overview
The agriculture industry in India has tremendous potential for growth and value addition, mostly in terms of food processing. The Indian food and grocery market is the sixth largest in the world. India is the largest producer of pulses, spices, milk, tea, jute and cashew; the second-largest producer of rice, wheat, fruits and vegetables, cotton, sugarcane, and oilseeds. Dupont India, Rallis India Limited, Advanta Limited, Nuziveedu Seeds Limited, Monsanto India, Lemken India Agro Equipments Private Limited, Poabs Organic Estates, National Agro Industry, Britannia Industries Limited, Rasi Seeds and Godrej Agrovet Limited are a few of the leading agricultural companies in India. The demand for agricultural products is driven by the growing population as well as rising urban and rural incomes; while the increase in agricultural exports from India is driven by the external demand. The availability of huge acres of agricultural land along with diverse climatic conditions enable the cultivation of various types of crops.
Government initiatives such as Pradhan Mantri Fasal Bima Yojana, Long Term Irrigation Fund and Pradhan Mantri Krishi Sinchayee Yojana are contributing to the steady growth of agriculture industry in India.