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June 25, 2020 - BrandNexa
Month: June 2020

Day: June 25, 2020

‘Fact Check’ label added to Google Image Search Results

Google Image search results now have ‘fact check’ labels in the thumbnails. This is to help users verify the authenticity of the images they view or search for. It also helps them in making conscious decisions regarding the content that they consume.

‘Fact Check’ label added to Google Image Search Results

Google will add ‘fact check’ labels in the thumbnails of its images to either confirm or dispute what these images are conveying. Users can then tap these fact-checked results for viewing a larger preview of the images; which will be followed by brief synopsis of the information provided in the web pages where the images are featured. The ‘fact check’ labels will appear underneath only those images which are taken from trusted, authoritative and independent sources from the web. 

Google relies on an algorithm to decide which publishers are trusted sources. Publishers need to use the ClaimReview structured data markup for specifying the fact check content to search engines. Google then uses this data markup as reference while adding the fact check labels. The labels can be added to the fact check articles containing images in them as well as to the fact check articles which are about specific images. 

These ‘fact check’ labels are also used in Google regular search results as well as in Google News.

Evaluating Local Search Engine Optimization Performance

Search engine optimization is one of the significant factors of digital marketing. It is imperative to understand the value and impact of local search as well. Local search enables the marketers to concentrate on non-branded keyword delivery to leads/sales as well as to determine how the branded local visibility is performing and driving traffic to the website. 

Conducting Competition Analysis for Search Engine Optimization

Evaluating Local Search Engine Optimization Performance

A few methods of evaluating the local search engine optimization performance are given below:

  • Starting small
  • Setting things in motion
  • Thinking and analyzing locally
  • Glancing inside the web pages

The ownership of the local listing along with the current optimization efforts may drive direction requests, calls and website traffic to the brands. The brands can then edit their website address using their Google My Business listing info area. This enables them to gauge local listing traffic in Google Analytics Campaigns and also relate with the goal, lead or website revenue data.

Brands can assess the visibility of their Name, Address and Phone Number (NAP) presence across the web as well as its accuracy; with the help of a local listing tool such as: SEMrush or Moz or BrightLocal. This enables the marketers to filter their brand website visitor referrals for sourcing the domains of authoritative listing sites only.

The brand can have partnerships, sponsorships as well as association with websites receiving much more traffic. The inbound links can hold local-specific relevance with the search engines. 

The brands need to have internal location-specific web pages. It is highly imperative to assess the performance of these pages, as well as evaluating how the brands should analyze going forward. 

Excellent Techniques for Marketing through Twitter

In today’s fast-paced world, businesses and brands need to have an active presence on social media platforms. Nowadays, communicating using the means of technology (through social media platforms like Facebook, Twitter, LinkedIn) has become the norm. It is a good practice for businesses to maintain this connection with the customers and to keep them engaged. 

Excellent Techniques for Marketing through Twitter

Listed below are a few wonderful techniques that marketers can use for promoting their brands and communicating with customers through Twitter:

  • In case their message is then 280 characters in length, it is better to use an image
  • They can use a tweet thread in order to compose long tweets
  • They need to have professional and great quality images that match the brand for its Twitter profile
  • They can use a single email address to create multiple accounts on Twitter
  • They should make use of target keywords while composing tweets
  • It is a good practice to pin significant tweets for positioning them at the top of the profile
  • They can embed a tweet on the brand’s website or blog
  • They can retweet themselves for enhancing the tweet’s exposure
  • They need to choose the appropriate time for tweeting
  • They can select ‘lists’ after clicking on the brand’s profile icon to find the public’s opinion about their brand
  • They can market the Twitter handle on the brand website for driving traffic to the tweets
  • It is a good idea for marketers to view the tweets in the order in which they appear