With the government lifting the limits of lockdown in the wake of the COVID-19 crisis, a few of the businesses have resumed activities. Retail stores in safe zones have reopened partially due to the government sanctioning the sale of non-essential products as well. This has presented an opportunity for the brands to showcase and market their products/services to the customers.
TV Advertising Resuming after Lifting of Lockdown Limit
Multiple entities such as: e-commerce brands, health and wellness brands, digital payment gateways, delivery aggregators; as well as video-streaming services are returning to the mode of TV advertising. A few of the brands have resumed advertising for their existing products but with new ad campaigns, while a few other brands have launched altogether new products.
The brands which have become relevant and gained popularity amid the COVID-19 crisis are still prevalent on TV. Edu-tech companies, food and beverage brands, gaming platforms, along with mobile handset manufacturers have become prominent users of TV advertising now; while the existing categories such as: fast moving consumer goods (FMCG), two-wheelers, automobiles, real estate, as well as educational institutions are yet to make a comeback into the world of TV advertising. Market researchers are predicting this comeback in a few more months.
General entertainment channels are facing a dearth of original content, while news channels are raking in advertising revenue since people are curious and interested in learning about the latest updates on the crisis.