The COVID-19 pandemic has had a profound impact all over the world. Businesses and brands have been severely affected. They are considering new avenues for marketing and advertising their products/services. This is where influencer marketing comes into play.
Benefits of Influencer Marketing amid COVID-9 Crisis
Many brands are turning to influencer marketing in order to connect with their customers. With the content creators attempting to develop compelling and thoughtful content from the cocoon of their homes, it is more important than ever to reach and engage with the consumers in a timely manner. Presently, activities such as: collaborating over video calls, conducting live interactive sessions as well as engaging through stories and videos have grown exponentially. Brands are incorporating live shout-outs, online collaborations, sit-at-home challenges and promotions on Instagram (IGTV).
Lately, there has been a surge in content consumption on various digital platforms; thus yielding excellent results for the marketing campaigns that are going live. Social media channels such as Facebook, Instagram, and YouTube have witnessed a growth in viewership. Marketers need to be optimistic about achieving success in terms of gaining revenue and lead generation. It is a great idea to convey a social message through smart and innovative content visuals and then indirectly promote the brand by making use of influencers (their popularity and following). This helps in reaching potential leads and enhancing brand awareness.
Social Media Day was first introduced by the then popular social network, Mashable, on 30th June, in the year 2010. Six Degrees was the first ever social media network, which was created by Mr. Andrew Weinreich, in the year 1997, for uploading photos as well as for connecting with other people.
World Social Media Day and its Significance
Those days are long gone, when mainstream media used to rule the roost. Social media has become more and more prevalent nowadays. From initial social networking channels such as MySpace and Friendster, to the presently widespread Facebook, Twitter, and so on; connecting through social media has gained popularity over the years. There are currently more than three billion active social media users across the world, who are using platforms such as: Facebook, Twitter, Instagram, YouTube, WhatsApp, Snapchat, LinkedIn and such others. Businesses and brands are making use of social media to engage with their customers, as well. News outlets are releasing information on social media faster than we can blink. Advertising has also shifted from TV to social media channels. Even the mode of communication has gradually evolved from written text messages to pictures/images and then ultimately to videos and podcasts.
So, let’s celebrate World Social Media Day by starting a hashtag, uploading a photo, and updating our status!!
Interacting through digital media has become the norm these days, amid the lockdown caused by the ongoing COVID-19 crisis. With mobility in the real world being limited because of the pandemic, virtual events and conferences are on the rise. The virtual world has grown more vibrant during the past few weeks of lockdown.
Interaction through Virtual Medium amid Lockdown
Along with content consumption, the digital screens are being used for conducting meetings, organising events and showcasing products and services. Businesses such as art galleries are helping the art collectors and dealers get connected by creating online viewing rooms for the art pieces. Fashion brands are using virtual showrooms to display the merchandise and also so that the designers can connect with the buyers easily. People are keeping in touch with one another by communicating and sharing their experiences through social media. Experts believe that this trend is going to continue even post lockdown.
With TV shows of yesteryear such as: Ramayan, Mahabharat, Krishna, Vishnu Puran, Alif Laila, Shaktiman, Buniyaad etc. making a comeback; people of every generation are glued to their TV screens. These shows have brought nostalgia among the older generation viewers and sparked interest in the younger generation viewers; thereby bringing the families together. On the whole, everybody has learnt to make the most of their free time in the lockdown by going virtual.