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July 29, 2020 - BrandNexa
Month: July 2020

Day: July 29, 2020

Enhancing Website Expertise, Authority and Trust (E-A-T)

E-A-T (Expertise, Authority and Trust) is a constantly evolving trend in regard to search engine optimization (SEO). It is a means of expunging misinformation and trimming the content in order to present authentic and accurate information on any website. E-A-T is also used as a measure of the quality of the content presented on a website.

Enhancing Website Expertise, Authority and Trust (E-A-T)

You can make use of the Person, Organization or Local Business schema in order to enhance your website content’s expertise, authoritativeness and trustworthiness. Also, you need to make sure to audit your external links by using a trustworthy crawler of your choice. A few other methods for enhancing your website’s expertise, authoritativeness and trustworthiness include:  addressing and removing the spammy/low-quality comments from your web pages since they impact the overall quality of the web pages, as well as retaining the good/positive comments and replying to those users; along with conducting research on your website in the search engine results pages (SERPs) in order to check your website’s online reputation and whether there are any issues related to your website that you need to resolve. In addition, you need to terminate: auto-generated content, paid link campaigns, and low-quality local landing pages. 

These are some of the surefire ways of enhancing your website’s E-A-T as well as ensuring that it remains intact for a long time.

YouTube Introduces a New Metric for Income Calculation

YouTube is introducing a new metric for calculating the income generated by video creators. This metric appears in the channel analytics section of YouTube from which the YouTube video creators can learn how much earnings their videos are yielding in relation to the number of views.

YouTube Introduces a New Metric for Income Calculation

The metric contrasts total income against total views in order to provide the creators with an apt method of keeping track of any variations in the generated income over a period of time. RPM (Revenue per mille) is an estimate of the earnings per 1000 views. All the revenue reported in YouTube Analytics is multiplied by 1000 and the result is divided by the total number of views in the same time period. This gives the Revenue per mille (RPM). YouTube video creators need to review and assess their RPM frequently in order to find ways of enhancing their video creation efforts and boosting the number of views that their videos receive. RPM takes into consideration the total number of views for any video (including non-monetizing videos); the exact revenue earned after revenue share takes place; as well as the total revenue as reported in YouTube Analytics combining the ads, YouTube Premium memberships, all the channel memberships, Super Stickers and Super Chat. RPM is also an efficient method of measuring the return on investment (ROI).