Snack brand Kurkure has rolled out a new ad campaign celebrating the solidarity expressed by Indian families in the midst of the ongoing COVID-19 crisis. Highlighting the Indian culture of mostly large joint families living under one roof, the ad campaign symbolises the harmony and support among the family members through thick and thin.
Kurkure Rolls Out New Ad Campaign
With the imposed self isolation and social distancing, more and more people are remaining at home. This, in turn, is leading to increased interaction and connection among members of the household. The ad campaign portrays the strengthened bonds of affection and caring among the members of a family during these trying times in a quirky and unusual manner. It showcases how they are entertaining themselves and one another with light-hearted banter, as well as how they are keeping one another motivated and optimistic through heartfelt conversation and fun-filled moments. Created by WPP, the ad campaign titled ‘Chatpata Shukriya’ also features actor Akshay Kumar, the brand ambassador of Kurkure, expressing gratitude to the ‘chatpati Indian families’ on behalf of the brand. The ad campaign is being broadcast over multiple social media platforms such as YouTube, Facebook, Twitter, Instagram and LinkedIn in the form of a 360-degree surround plan.
This latest campaign is in keeping with Kurkure’s long-standing tradition of featuring families in its advertisements.