Having an attractive and responsive website is one of the key aspects to consider for ensuring search engine optimization (SEO) success. It is imperative for any website to rank well within the search engine result pages (SERPs). For this purpose, it is essential to upgrade the existing websites.
Listed below are a few of the factors involved in search engine optimization success along with instructions on how to optimize the website for each of these factors:
Techniques for Upgrading a Website
- Making sure that the website is mobile-friendly: It is imperative to make sure that the website is mobile-friendly by making it adaptable to any device (desktop, mobile, tablet).
- Performing technical search engine optimization: This encompasses: checking the website for status code errors and rectifying them, resolving any issues in site indexing, fixing broken links and auditing the website content.
- Monitoring the website for core web vitals:The core web vitals of any website include the webpage loading experience, visual stability of the webpage content and interactivity. These metrics are measurable and they focus on various aspects of user experience.
- Being cognizant of user intent: It is highly essential for any search engine to grasp the context and provide results based on searcher intent; which makes advanced keyword research and selection all the more significant.
Brands and businesses are now viewing the practice of ethical data usage as a way of gaining and retaining consumer trust. Day by day, with more and more people being conscious as well as concerned about their privacy online, businesses need to make sure that there is no data breach.
Ethical Data Usage as Brand Strategy
Ethical data usage is also one of the means of increasing awareness and solidifying the brand reputation in the market. Data is a crucial aspect for any brand conducting its business online and offline as well. Whichever way the data is used, it has an impact on people’s everyday lives. It is an ongoing debate as to whether the use of data is acceptable in mitigating circumstances owing to the rising concern regarding privacy. Research has proved that users tend to share more of their personal information with businesses that are clear and forthright about their data usage practices. Mobile app users all over the world are searching for credible options online where they can place their private data up to a limit. They are aware of the fact that companies can be held liable for their data management practices if the practices are found to be unlawful. Brands and businesses with good and strict privacy policies take precedence over others.
The Union Cabinet has approved the draft Indian Personal Data Protection Bill. It is just a matter of time before the Bill is passed. Indian businesses need to tighten their privacy policies in lieu of the circumstances.