Structured data is the data that is organized in a coherent order. It is an integral aspect to be considered in search engine optimization (SEO). It is simple to understand even by the layman. Structured data helps in gaining and boosting traffic for any website.
HTML (Hypertext Markup Language) is the computing language that is used for marking up the structured data by creating the code for it as well as systematizes the content in the web pages. It makes navigating the web pages easier for the visitors of the website. In addition, the HTML organizes the code which enables the browser to display the web page. This code is not visible to the visitors. The HTML also encompasses informative content that is intended for the search engines. This content is known as MetaData.
Structured data is also a markup language. It collects the content (data) and then conveys it to the search engines, which in turn, display that information in a compelling manner in the search results. The names of products, along with the images, ratings and review content related to those products; are a few of the examples of the types of data that is organized by structured data. Structured data enables the publishers to label the names, images, ratings and review content of the products for the search engines.
Google publishes support pages and developer pages that explain about structured data. These pages comprise precise instructions detailing which structured data needs to be used by the publishers in order for them to qualify for Google’s rich results in the search engine result pages (SERPs). Google elucidates which structured data it uses for the purpose of displaying various types of rich results. Websites that make use of structured data are eligible and far more likely to obtain search results that include images, stars and top placement in the featured snippet that is placed at the beginning of the search results. This can result in increased traffic to the website.