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September 2, 2020 - BrandNexa
Month: September 2020

Day: September 2, 2020

Factors Influencing Enterprise Search Engine Optimization

Enterprise SEO (search engine optimization) is crucial in order to ensure that any business venture can succeed. In turn, there are several factors contributing to the success of enterprise SEO. Let us have a look at some of the integral aspects that need to be balanced in order for the search engine optimization to succeed.

Factors Influencing Enterprise Search Engine Optimization
Factors Influencing Enterprise Search Engine Optimization
  • Error management and technical search engine optimization as part of the SEO mitigation: Geneally, an SEO manager spends time in identifying any issues related to the project that may arise after the project  has been initiated. But, it is the responsibility of the SEO manager to collaborate with the various teams that are working together on the project, identify underlying issues (if any) beforehand, and then try to mitigate them prior to initiating the launch of the project. 
  • Evaluating all the assumptions and reporting on all the successes as part of the SEO analysis: Key performance indicators (KPIs) such as website traffic and revenue rely heavily on search engine optimization. Every enterprise company needs to be aware of this irrefutable fact. Analytics experts use the data from Google Search Console for tracking the number of clicks for particular keywords and then evaluating the percentage of all the clicks so as to obtain the estimated revenue for those keywords. This enables the companies to gain insight into: the performance of their SEO, the successful efforts, and the scope for opportunities.
  • Managing the projects for search engine optimization and determining the growth as part of SEO project management: It is imperative for the SEO team to identify the upward trends in the searches as well as the gaps that need to be filled in the current or previous efforts for search engine optimization. Large scale initiatives are identified that impact major sections of a website. A project manager is then tasked with implementing these initiatives, which include: realigning the design and content on a set of pages, and prompting the initiatives for an internal linking plan which influences several aspects of the website.
  • Endorsing search engine optimization to the stakeholders as well as to the other teams as part of relationship building: Every enterprise SEO needs to have certain core strengths, such as:
  1. Communicating across the different channels as well as the teams effectively
  2. Promoting search engine optimization through documentation and education
  3. Collaborating with various teams for prioritizing the SEO initiatives
  4. Identifying opportunities while reporting on the SEO to the key stakeholders
  5. Managing the vendors, including the consultants, agencies, tools, etc.
  6. Keeping themselves apprised of the latest SEO trends