Voice search optimization (VSO) is an integral aspect of search engine optimization. It needs to be a part of every SEO (search engine optimization) strategy. The appeal of voice search lies in the fact that it is hands-free, faster and it enables people to multitask.
It is now more important than ever to focus on voice search amid the current crisis situation caused by the COVID-19 pandemic; since the hands-free technology minimises the chances of contact as well as of contamination. With the steady advancement in technology, voice chat is becoming more and more reliable. The users of mobile phones, smart speakers and connected devices consider voice chat as a necessity. Voice search is progressively evolving from voice recognition to voice understanding. People using voice search for their queries generally need instant results and swift responses.
Listed below are a few tactics which the marketers can use for succeeding in their business website’s voice search optimization:
- Understanding the type of customer along with the device behaviour: The voice search algorithms make use of location, searcher intent and several other data points in order to understand context. Similarly, marketers need to conduct real-time research and gather data on how people are using voice search and on which voice-enabled device; so as to gain insights into the consumers and their behaviour.
- Concentrating on conversational keywords: The marketers need to concentrate on conversational long-tail keywords to decide on the questions they need for giving the answer.
- Creating incredible content that is persona-based: Context, its relevance, and brevity are the essential aspects to be considered while optimizing for voice search. It is highly imperative to create incredible content that resolves the users’ pain points by answering their questions in a clear and concise manner.
- Providing context by using Schema Markup: The marketers need to use schema to mark up their content and notify the search engine what their website is all about. This HTML add-on enables the search engines to understand the context of the content and in turn helps the content become more relevant in specific queries made by using voice search.
- Building pages in the website that answer FAQs (frequently asked questions): The users of voice search generally begin their queries with the adverbs: ‘who’, ‘what’, ‘why’, ‘how’, ‘when’, and ‘where.’ Marketers need to develop FAQ (frequently asked questions) pages in their websites in order to answer these queries. They also need to ensure that the navigation and informational structure can be found easily in the website.
Thinking mobile and thinking local: It is important to remember that when it comes to voice search, mobile and local are interlinked. Mobile devices enable users to conduct on-the-go local queries; and in turn, voice search enables these users to ask hyper-local questions. The marketers need to ensure the readability of XML sitemaps and directions to brick-and-mortar locations on their website for the visitors and search engines.