YouTube has introduced new updates to its mobile app in order to enhance the mobile viewing experience for users. These updates include adjustments of the existing features, as well as the addition of new features; such as: better use of video chapters, more streamlined player page, new gestures, suggested actions, and bedtime reminders.
- Better use of video chapters: YouTube has included a new list view, which enables users to browse and watch videos in a chronological order; after they tap or click on the chapter title in the app. Every chapter title will include a thumbnail which previews the content contained in the chapter.
- More systematized player page: A few changes have been made to the player page, such as: the closed captions (CC) button being shifted to the top, the autoplay toggle switch being shifted to the top; and the other buttons being rearranged as well.
- New gestures: YouTube has now simplified the process of entering and exiting the full screen mode. Users need to simply swipe up to enter the full screen mode and swipe down to exit it. They can also tap the time-stamp to instantly toggle between displaying the time elapsed and the time remaining.
- Suggested actions: YouTube has also introduced suggested actions which compel the users to either rotate their phones or play the video in virtual reality (VR) mode.
Bedtime reminders: Users can now set reminders in YouTube for particular times, which will enable them to stop watching the videos and go to bed.
Social media network Pinterest is introducing new feature updates for the benefit of merchants. These updates enable merchants to set up shop, create sales and estimate their results. Over the past few months, the number of Pinterest users who are engaged with shopping has risen greatly.
The gap between people shopping and people buying online needs to be bridged. This is why Pinterest is enabling merchants to direct users towards taking the next steps in their buyer journey. Pinterest is assisting merchants by providing updates to: merchant storefront profile and discovery, product catalogs, product tagging, conversion analytics and automatic bidding in ad campaigns.
Pinterest users can now view the merchant recommendations based on the product category that they are looking for; whenever they browse for ideas related to shopping. Merchants can now tag their product images with the actual products with the help of a new tagging tool. They can also update their catalogues using a new and modified interface; as well as combine the catalogs and collections in new ad format. The merchants can activate their shopping ads and regulate the feed ingestion. Pinterest’s new conversion analytics enable retailers to compress all the data in a familiar funnel and also review the conversion performance. Automatic bidding for shopping now enables the merchants to track, measure, as well as boost their sales.