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App Store Optimization (ASO) Techniques

App Store Optimization (ASO) Techniques: App store optimization is the process of enhancing the visibility of a mobile app(s) in the app store. It is a great method for boosting the number of downloads for your app and thereby increasing the number of users. App store optimization is conducted in order to ensure that your app ranks high in the search engine results pages (SERPs).

App Store Optimization (ASO) Techniques

Giving your app an attractive title, providing a precise description for the app, matching the app with relevant keywords, conducting keyword research for your mobile app, adding high quality screenshots of the app, concentrating on and creating an icon design that grabs attention, including app preview video in the app store, as well as choosing the appropriate category (games, entertainment, etc.) for placement of the app in the app store are a few of the app store optimization techniques that are sure to make your app rank high in the search engine results pages. This helps in augmenting the conversion rates along with driving the organic results. 

Making the app available in several different languages (through localization), conducting app quality testing, conducting A/B testing for app store listing; and tracking the app’s performance (by conducting firebase analytics, crashlytics, checking for and resolving ANR (application not responding) errors) guarantee to make your app stand out.