Aviva India Commences New Campaign: Insurance company Aviva India has commenced a new campaign highlighting the importance of having insurance. Titled ‘Hello Life, Hello Aviva’, the campaign features various challenges, detours and surprises that occur in an individual’s life and motivates consumers to prepare themselves and accept these genuinely.
Created by Creativeland Asia, the campaign has been broadcast across traditional platforms such as radio and OOH (out of home) media; as well as on Aviva owned social media channels like Facebook, Twitter, YouTube and Instagram. It narrates all the various events and ambitions such as: family, retirement, unplanned and unexpected changes in the life of an individual. Through the campaign, Aviva Life Insurance aims to encourage people to turn their dreams into reality; be it growing one’s own business, a child’s education or marriage, aged parents’ security or one’s own retirement. Also, it accentuates the need for millennials to have solid financial plans for facing life and the many surprises it throws their way.
The insurance industry offers 7 types of insurance, such as: life insurance/personal insurance, property insurance, liability insurance, fire insurance, marine insurance, social insurance and guarantee insurance. New models and personalized products, insurtech partnerships, advanced analytics and proactiveness, automation for faster claim settlements, along with mainstreaming blockchain are the trends currently running in the insurance industry.