Bajaj Financial Services (FinServ) has launched a new campaign to underscore its efforts for staying relevant all these years. Titled ‘Better Never Stops’, the campaign emphasizes how the brand has evolved and innovated throughout the years.
Conceptualized by Taproot Dentsu, the campaign features a young girl and her father in a shop purchasing a doll for her. This instance is showcased over various time periods, highlighting the different payment patterns accordingly. This allegorical story shows glimpses of the various types of currency used through the ages, which strikes an emotional chord with the audience who are now used to paying in an instant.
Bajaj Finserv Launches ‘Better Never Stops’ Campaign
The campaign stresses the importance of evolving and improving over time. It accentuates the need for innovation in terms of making life easier for customers. The campaign is being broadcast across general entertainment channels (GEC), business and news channels as well as the digital platforms like Facebook, Twitter, YouTube and Instagram.
Bajaj Finserv is a brand of Bajaj Holdings & Investments Pvt. Ltd. It is an Indian non-banking financial company (NBFC) which offers lending, asset management, wealth management, life insurance, general insurance and consumer finance business services. Bajaj Finserv conducts operations across 1409 locations in India.