The COVID-19 pandemic has had a profound impact all over the world. Businesses and brands have been severely affected. They are considering new avenues for marketing and advertising their products/services. This is where influencer marketing comes into play.
Benefits of Influencer Marketing amid COVID-9 Crisis
Many brands are turning to influencer marketing in order to connect with their customers. With the content creators attempting to develop compelling and thoughtful content from the cocoon of their homes, it is more important than ever to reach and engage with the consumers in a timely manner. Presently, activities such as: collaborating over video calls, conducting live interactive sessions as well as engaging through stories and videos have grown exponentially. Brands are incorporating live shout-outs, online collaborations, sit-at-home challenges and promotions on Instagram (IGTV).
Lately, there has been a surge in content consumption on various digital platforms; thus yielding excellent results for the marketing campaigns that are going live. Social media channels such as Facebook, Instagram, and YouTube have witnessed a growth in viewership. Marketers need to be optimistic about achieving success in terms of gaining revenue and lead generation. It is a great idea to convey a social message through smart and innovative content visuals and then indirectly promote the brand by making use of influencers (their popularity and following). This helps in reaching potential leads and enhancing brand awareness.