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Boosting Backlinks through Short Content - BrandNexa
Boosting Backlinks through Short Content

Recent analysis has proved that creating shorter content is the way to earn the most backlinks. However, it is prudent to note that generally the length of the content varies depending on the topic as well as on the type of content being created. 

Boosting Backlinks through Short Content
Boosting Backlinks through Short Content

The analysis focused on the linkability and shareability of the blogs/articles which had a length of less than 700 words. The share count and backlink count of the blogs/articles were taken into consideration so that the marketers could gain relevant insights into what type of content needs to be created. This also enabled the marketers as well as the SEO (search engine optimization) professionals to pinpoint the ways in which the content can be optimized for link building. 

The analysis then focused on the significance of evergreen content when compared with timely content. Any piece of content that can maintain its relevance over a long duration is considered to be ‘evergreen’ content. The content piece was assessed over a period of 30 days after it has been published to note how many backlinks and social engagements it has received. This has also proved that timely content is likely to generate many links if it is original, relevant as well as interesting. DIY (Do it Yourself) and how-to blogs were found to be the most evergreen among all the blog types.

The analysis also took into consideration the most shared content based on the share count per type of content and the vertical that it is related to. Based on the number of shares received, the top five content types are as listed below:

  • How-to blogs/articles
  • Bulleted or numbered lists, and videos
  • How-to blogs/articles with videos
  • Infographics
  • Newsletters

Based on the number of backlinks received, the top five content types are as listed below:

  • How-to blogs/articles
  • General blogs/articles
  • Lists or general blogs/articles
  • Newsletters
  • Videos