There has been a surge of social media influencers in recent times. With existing communities of followers in sites like Facebook, Twitter and Instagram, brands find it relatively easier to market their products by making use of social media influencing.
Influencer marketing includes knowing the audience the brands are trying to influence, looking for trust and engagement with that audience, planning the budget and direct messaging.
Brands first get to know their influencers, about their channels and their audience as they need someone who can produce content with the look and feel blending with their own. Also, they check that the tone is appropriate for promoting their products to potential customers.
Relevance, reach and resonance are the three key elements of influencing. Social media influences share relevant content with the target audience, create a high level of engagement with the audience relevant to the brand and increase the brand’s reach through their followers.They take into account the number of likes, comments and shares about their posts on various platforms.
The brands also boost their credibility by cross-posting the content created by the influencer on their own channels. They then measure the results of their marketing campaigns by asking the influencers for comprehensive reports on the reach and engagement level of the posts.
Thus, brands use social media influencing for driving traffic, converting leads, and increasing their social following.