Employment-oriented online service LinkedIn has introduced new features for the company pages in its website. This is to enable businesses to remain connected with the communities, in the midst of the ongoing crisis caused by the COVID-19 pandemic; which has resulted in remote working.
The shift in the working atmosphere has caused people to almost lose contact with one another. The new features have been developed in order to enable the page administrators to connect with their employees, highlight the forthcoming office-related events as well as to gain insights into their new followers.
Let us have a detailed look at the new features that have been added to the company pages in LinkedIn:
- ‘View Page Followers’ Tab: The companies can see all the individual persons who are the followers of their LinkedIn page using the ‘View Page Followers’ feature. The pages are now able to access all those pieces of information about their followers which is already publicly available. The pages can now also segregate their followers according to their location, current company and industry. All this enables the companies to better understand their audiences and develop the content which is suitable to them. Also, the companies can establish their LinkedIn community over the most relevant conversations.
- ‘My Company’ Tab: The new ‘My Company’ tab is a designated space for employees in which everyone can engage with one another, celebrate their accomplishments together along with staying connected all around while working remotely. The ‘MyCompany’ tab comprises new features such as:
- Highlighting those occasions which are momentous for the employees (such as: anniversaries, promotions, new hires, and such)
- Content from the coworkers that is trending
- Recommendations for connecting with other people that the employees may be acquainted with at their company
It is significant to note that this feature is available only to those company pages which have more than 201 employees. This can be determined by the ‘company size’ attribute.
‘Events’ Tab: As long as the pandemic persists, it is inevitable to conduct virtual events. However, it is not easy to find out about the virtual events as it is to find out about the in-person events. In order to resolve this issue, a new ‘Events’ tab has been added to LinkedIn. This tab will automatically access a view of the page’s previous, current, along with forthcoming events on LinkedIn. The virtual event can be in the form of a webinar, an individual panel or an entire conference.
Building a business online is a lengthy and drawn-out process. Gaining traffic is of paramount importance for such businesses. They are constantly looking for ways to engage and enhance their organic search traffic.
Gaining Organic Search Traffic using Social Media
Listed below are a few ways of gaining and engaging organic search traffic:
- Conducting keyword research: It is imperative to conduct keyword research to gain insight into which keywords can be used for the website to rank well in search results. The research helps in learning what the users are looking for using the search engines. Creating content also becomes easier when there is a list of specific keywords that are likely to be searched for the most.
- Developing a piece of content: The content may be in the form of a blog, a podcast, or a video. The blog may contain text with images (as visual stimulation helps in attracting the audience) or only text. The important thing to remember is that the content needs to be easily accessible and user-friendly.
- Setting up a social media account: With more and more people being active on social media these days, it is now more important than ever for businesses to have a presence on social media. Setting up a social media account and subsequently trying to attract the attention of the target audience help in increasing the brand awareness.
- Releasing social media ads for the audience after gaining organic traffic: After gaining sufficient organic traffic (around 1000 people), the marketers need to release ads on their social media accounts so as to give an idea about the products and/or services to the audience.
Game developers in India have been looking for ways to diversify and boost their revenue for a while now. Monetization and retention are currently some of the ongoing issues faced by game developing companies, which are resorting to using alternatives such as offering concessions in the price of the mobile games; in order to extend their user base.
Social Listening to Boost Revenue for Game Developers
The game developers are striving to bridge the gap between the market offerings and consumer requirements. They are also taking into consideration the consumer reviews and testimonials of the already existing mobile games in the market in order to design their games depending on the consumers’ interests and preferences. This is where social listening comes into play. With a majority of the people having a social media presence nowadays, it is a surefire way of gaining insight into their interests and passions. Game lovers generally post their preferences and expectations on social media platforms to be shared with other like-minded individuals.
The game developing companies need to be aware of the consumer intent in purchasing the games. Most of them tend to aspire for mobile games with serene settings and playing in peaceful surroundings; while a few others may prefer different and unique formats for the games (such as: in vernacular or other favourite languages, styles, etc.). The games can be developed using our culture as the basis for themes as a majority of the people are familiar with it. Modifications can be done to popular games so as to increase the number of downloads. This, in turn, helps the game development companies in boosting their revenue generation.
Social Media Day was first introduced by the then popular social network, Mashable, on 30th June, in the year 2010. Six Degrees was the first ever social media network, which was created by Mr. Andrew Weinreich, in the year 1997, for uploading photos as well as for connecting with other people.
World Social Media Day and its Significance
Those days are long gone, when mainstream media used to rule the roost. Social media has become more and more prevalent nowadays. From initial social networking channels such as MySpace and Friendster, to the presently widespread Facebook, Twitter, and so on; connecting through social media has gained popularity over the years. There are currently more than three billion active social media users across the world, who are using platforms such as: Facebook, Twitter, Instagram, YouTube, WhatsApp, Snapchat, LinkedIn and such others. Businesses and brands are making use of social media to engage with their customers, as well. News outlets are releasing information on social media faster than we can blink. Advertising has also shifted from TV to social media channels. Even the mode of communication has gradually evolved from written text messages to pictures/images and then ultimately to videos and podcasts.
So, let’s celebrate World Social Media Day by starting a hashtag, uploading a photo, and updating our status!!
The current state of lockdown due to the ongoing COVID-19 crisis has brought businesses to a standstill. It has also tremendously impacted the way in which brands make use of social media marketing, advertising, and public relations. However, now is the apt time for engaging with the customers through social media, specifically Instagram.
Leveraging Instagram amid COVID-19 Crisis
Listed below are a few tips that businesses can use for leveraging Instagram in the midst of the COVID-19 crisis:
- Brand building/rebuilding: With the imposed social distancing and self-isolation, the consumers staying at and working from home are spending time on their screens. Digital content consumption and social media usage are at an all-time high. It is imperative to have a unique and memorable brand identity that stands out in the minds of consumers.
- Conducting research and formulating a strategy: It is highly essential to conduct a research into the customers and their current behaviour; and to formulate a strategy accordingly. This can be done by using questions/polls in the brand’s Instagram stories and engaging with the customers in the comments section.
- Creating appropriate and useful content: It is important to create content that is useful to the consumers as well as informative regarding the ongoing circumstances.
- Maintaining a frequency of posting: It is a good practice to maintain a frequency in posting on Instagram, in various forms such as: stories and live posts.
- Including hashtags in the captions: Including hashtags in the captions helps to boost the reach and to gain new users.
In today’s fast-paced world, businesses and brands need to have an active presence on social media platforms. Nowadays, communicating using the means of technology (through social media platforms like Facebook, Twitter, LinkedIn) has become the norm. It is a good practice for businesses to maintain this connection with the customers and to keep them engaged.
Excellent Techniques for Marketing through Twitter
Listed below are a few wonderful techniques that marketers can use for promoting their brands and communicating with customers through Twitter:
- In case their message is then 280 characters in length, it is better to use an image
- They can use a tweet thread in order to compose long tweets
- They need to have professional and great quality images that match the brand for its Twitter profile
- They can use a single email address to create multiple accounts on Twitter
- They should make use of target keywords while composing tweets
- It is a good practice to pin significant tweets for positioning them at the top of the profile
- They can embed a tweet on the brand’s website or blog
- They can retweet themselves for enhancing the tweet’s exposure
- They need to choose the appropriate time for tweeting
- They can select ‘lists’ after clicking on the brand’s profile icon to find the public’s opinion about their brand
- They can market the Twitter handle on the brand website for driving traffic to the tweets
- It is a good idea for marketers to view the tweets in the order in which they appear
IGTV Introduces Monetization Offerings: With influencer marketing gaining momentum and content creation getting incentivized, IGTV (Instagram Television) has introduced monetization offerings for content creators. Initially, there will be two monetization offerings: ads and badges.
IGTV Introduces Monetization Offerings
The ads of a primary group of 200 approved creators will be shown and monetized at the onset. These ads will generally be from huge name brand advertisers such as Puma, Ikea, Sephora, and so on. These ads will appear only after the users click away from the feed preview and then click to view the full-screen version. The ads will be in the form of vertical videos and run for a duration of 15 seconds. The users will tap through these ads and not swipe up.
IGTV badges will be sold through Instagram Live at different price ranges. Viewers can choose among three badges. Once a user buys a badge, it will be displayed in front of the user’s name and their corresponding comments will be prioritized and positioned higher than those of other users. The current surge in TV viewership and app usage in the face of the ongoing COVID-19 crisis has given rise to more content creation and increased chances for the viewers to discover and appreciate new content.
Government and political entities cannot partici[pate in this monetization scheme.
Currently, Instagram maintains its position as the second most popular and used social media channel. The Instagram app fares in a similar manner on smartphones. Businesses that are interested in reaching more audiences and boosting engagement need to retain their Instagram stories, bio, feed, and hashtags.
Pointers for Gaining Followers on Instagram
Listed below are a few pointers for brands interested in gaining more followers on Instagram:
- Creating a content calendar with worthwhile ideas
- Posting well-formed images and videos
- Examining several different dimensions and filters
- Reassessing their Instagram analytics
- Tagging the persons who are interacting with the brand
- Enhancing their Instagram bio
- Asking questions in their posts and adding calls to action (CTAs)
- Linking their website and email to their Instagram account
- Cross-posting their Instagram content on Facebook and Twitter
- Running campaigns and contests in order to extend the brand reach
- Surveying the competitors’ tactics
- Interacting through Instagram by liking and following other posts
- Avoiding excessive text in the images
- Keeping the images free from logos and watermarks
- Making use of hashtags to attract new audiences
- Making use of geotags in order to reach the local audiences
- Adding links in their bio only
- Tagging products in their images and videos for driving conversions
- Creating branded hashtags for their events
- Reposting the posts that tag them
- Experimenting with running Instagram ads
- Getting their account verified
When used strategically, polls on Twitter can turn out to be a beneficial resource for maring ket research data. Marketers need to find a balance between being compelling and collecting usable information while they are writing copy for polls. Good copywriting is required for drafting the body of the tweet as well as for creating the poll options.
Benefits of Creating Polls on Twitter
Listed below are a few ways in which marketers can benefit from creating polls on Twitter:
- Tweeting polls consistently which helps in drawing visitors as well as followers to their profile easily.
- Selecting the right poll length by setting an end date (five minutes from the start of the poll to seven days) for the voting participation in the poll which gives them a fixed volume of data to consider.
- Including hashtags that will enable people to find their polls as well as keep track of conversations.
- Knowing their audience by asking certain questions which can provide them with insights into the requirements of their customers.
- Embedding polls on blog posts which can help in attracting new followers.
- Promoting products and services is more enjoyable when done through Twitter polls.
- Asking for opinions on various aspects of their company such as content ideas, logo redesigns, new products, new store locations, and such.
- Getting customer feedback on their current products which can also give them tips they can use for future products.
As the Covid-19 pandemic razes the world of advertising, prompting more and more marketers online in their attempt to stay engaged with customers, social media platforms have set new rules for the brands to abide by being human. With people uneasy and uncertain about their future and governments apprehensive about the social impact of the pandemic; Twitter, Facebook, LinkedIn, Instagram are all asking marketers to be mindful of the message being conveyed.
Role of Social Media amid COVID-19 Crisis
With outdoor activities coming to a standstill and more audiences moving into the digital space, Twitter’s role in a brand’s communication strategy has become more crucial. With consumers spending more time online, brands have an unprecedented opportunity to engage with their audience base.
Twitter stated that it has asked brands to be empathetic to the customer. Companies were also asked to ensure that the messages and information presented are accurate as well as responsible and relevant.
Similarly, Facebook, which has over 328 million monthly users in India, combined with the reach it has through WhatsApp (400 million Indian users) and Instagram, has also asked advertisers to be more apprised of the situation. Their efforts are centered on connecting people to health experts so that they can receive accurate information, as well as supporting local communities and businesses. Companies have learnt to be careful while conveying messages on social media platforms.
People are trying to be in touch by posting safety measures instead of promoting products directly.