Beverage brand Coca Cola has kickstarted its new ad campaign, titled ‘Turn Up Your Day’, with its brand ambassador, actor Ranbir Kapoor. The campaign showcases the dull moments in the everyday lives of people and encourages them to turn up their days with Coca Cola.
Created by McCann World Group, the campaign features Ranbir Kapoor and four girls. It shows the girls taking a break at 3 pm; where they watch Ranbir chilling with an ice-cold Coca Cola during his break. The ad urges youth to live in the moment, beat the lethargic moments and to turn whatever life throws their way into opportunities. This television ad will also be broadcast through multiple platforms like radio, digital, outdoor as well as experiential events on ground; in an integrated marketing campaign.
Coca Cola kickstarts ‘Turn Up Your Day’ Campaign
Ranbir Kapoor has also been associated with luxury car brand Renault, motor vehicle brand Hero Moto Corp, automobile brand Nissan, ecommerce platform Flipkart, online travel portal Yatra, snack brand Cadbury Oreo, snack brand Lays Wafers, toothpaste brand Closeup, electric products brand Philips Lighting, electronics brand Panasonic, technology brand Lenovo, smartphone brand Blackberry, men’s footwear brand Franco Leone, clothing brand John Players, paint brand Asian Paints, deodorant brand Axe Deodorants and online music streaming portal Saavn.