The economy has come to a standstill in the wake of the COVID-19 crisis (which is ongoing). However, brands and businesses need to step up their marketing efforts. Creating content is crucial now more than ever.
Content Creation Efforts amid COVID-19 Crisis
Listed below are the reasons to keep creating content amid and after the COVID-19 crisis:
- People’s usage of digital devices has increased exponentially: With the imposition of self-isolation and people staying at and working from home as a result, they are using digital devices more and more. This is a good time for capturing their interest by means of content.
- Customers who are in quarantine are looking for distractions: Customers who are in quarantine are looking for distractions to take their mind off their current predicament. Consuming content on their digital devices keeps them otherwise occupied.
- Having an opinion on the crisis is essential: It is important to show the customers that the brands they are using or are familiar with are aware of the ongoing crisis. These brands need to form an opinion and provide informative and useful content related to the same.
- Content is an investment that pays off in the long term: It is a good idea to create content that can enhance brand awareness, notify potential customers about the brand’s products/services, inspire trust in customers with communication, boost customer loyalty using engagement and feedback, and augment leads by creating useful and informative content.