Call-to-Action (CTA) is a very essential aspect of marketing and selling. It is used to prompt an instant response or boost an immediate sale. A call-to-action button inspires users to take some desired actions.
Avoid using the default ‘submit’ button and replace it with a clear and compelling call-to-action button that will encourage users to convert. Track the data to find out which call-to-action button receives a high number of conversions, thereby delivering real-world business results to you.
Creating a Call-to-Action Button to Initiate Action
Listed below are a few call-to-action button best practices guaranteed to get conversions:
- Focusing on benefits
- Developing user-focused copy
- Addressing and overcoming user objections
- Using the soft sell
Focusing on benefits:
Selling benefits in place of features is a core concept of marketing. You can model your CTA (call-to-action) button by determining what benefit the user receives by clicking on your CTA button, and creating compelling copy around the benefit.
Developing user-focused copy:
Using such words and/or verbs in your copy that let the user understand the purpose clearly. For instance, using words such as ‘me’, ‘I’ or ‘my’ lets the users know that it is about them. Also, using verbs such as ‘take’, ‘get’ and ‘receive’ lets the users know what is in it for them.
Addressing and overcoming user objections:
Users may have objections that prevent them from clicking the button. Discover what the users don’t want to happen and find ways to convey to them that those issues will not occur. Create a compelling call-to-action button for addressing and overcoming these user objections.
Using the soft sell:
Create a non-threatening call-to-action button that users will not hesitate to click. Conduct split testing of your new and old call-to-action buttons to discover what gets more conversions and what actually increases your conversion rate.