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Determining the Right Channel for your Marketing Efforts
Determining the Right Channel for your Marketing Efforts

In recent times, there has been a notable change in the economy as well as in consumer buying behaviour. It is very essential that you reach customers in the most cost effective way, and as soon as possible. You should be aware of all the ways in which your target audience processes information.

It is very important that you identify your audience’s learning styles and apply the appropriate methods to your marketing strategy accordingly. These learning styles are powerful tools with which you can communicate with your audience diligently. You need to determine the right marketing channel based on your audience’s learning styles. There are four main styles of learning: visual (spatial), auditory (aural), reading-writing (linguistic), and kinesthetic (physical). 

Determining the Right Channel for your Marketing Efforts

Determining the Right Channel for your Marketing Efforts

Visual learners learn best from video demonstrations, social media (such as Instagram, Pinterest), and display ads. Aural learners learn best from podcasts, audiobooks, and Spotify ads. Linguistic learners learn best from blogging/articles, and influencers/affiliate marketing. Kinesthetic learners learn best from videos, subscription boxes, and gamification UX (user experience). Also, there are social learners and logical learners.

YouTube, Facebook live and Video Embed work best for visual and kinesthetic learners. Spotify, Audible (audiobooks) and BuzzSprout work best for aural learners. Zoom, Skype and Online conferences work best for social learners. Statistics, templates, spreadsheets and research articles work best for linguistic and logical learners. 

Search network, display network and social media appeal to every learning style.