Sanitary products brand Dettol has rolled out a new campaign to encourage hand washing. In the wake of the ongoing COVID-19 crisis, hand washing has become more crucial than ever. The campaign highlights how washing hands with soap can keep the germs at bay.
Dettol Rolls Out New Campaign to Endorse Hand Hygiene
Conceptualised by McCann India, the campaign highlights the significance of maintaining hand hygiene as one of the preventive measures to keep the COVID-19 virus from spreading. Hand washing with soap is the most effective and easily available method for preventing the spread of any germs. The campaign has been filmed in the house and broadcast on the brand’s social media channels such as Facebook, Twitter and YouTube as well as on TV.
Recently, Dettol conducted a cleanathon campaign. This campaign included the participation of well-known celebrities such as actor Amitabh Bachhan, actor Jeetendra, classical vocalist Pandit Jasraj, lyricist Prasoon Joshi, choreographer Ganesh Acharya, actress Dia Mirza, actress Gul Panag, athlete Deepa Malik, chef Vikas Khanna, politician Poonam Mahajan, and film director Kunal Kohli.
Dettol offers sanitation products such as bar soaps, liquid hand wash, antibacterial body wash, antiseptic liquid, hand sanitizer, and such. It is one of the brands of consumer goods company Reckitt Benckiser Group; along with Harpic, Lizol, Vanish, Veet, Durex, Mortein, Nutramigen, Air Wick, Enfamil, Clearasil, Gaviscon, Nurofen, Mucinex, Woolite, Calgon, Scholl, Strepsils, and so on.