Digital Marketing Strategy
A digital marketing strategy is essential for achieving our company goals by converting new prospects into repeat clients. We create a vision that aligns with every department, reach our target audience more effectively, track return on investment (ROI), generate potential leads and boost the current leads. Listed below are some of the digital marketing strategies that we follow:
Search engine optimization (SEO) is the process of increasing traffic to a website through organic search results on the SERPs (search engine result pages). We increase the visibility of a web page or a website to the users of website search engines. We undertake on-page optimization and off-page optimization which ensure the highest keyword search ranking on the SERPs.
Search engine marketing (SEM) is an Internet marketing technique that highlights the web pages/ websites in web search engine result pages (SERPs), primarily through paid promotions. SEM is the process of achieving website traffic by buying advertisements on search engines. It boosts the targeted leads, increases brand awareness and gives a huge return on investment (ROI).
Social media marketing (SMM) is a type of internet marketing that uses social networking sites as tools for the promotion of products and services. We create a buzz by uploading premium content on sites such as FaceBook, Twitter, Instagram, LinkedIn, and so on. With more and more people constantly using social media sites, SMM generates a lot of traffic for your website. It involves planning for long term actualization.
Content marketing is used to attract our targeted audience and drive profitable client action. We make sure that our content is valuable, relevant, consistent and worthwhile that can resolve the pain points and is everlasting. Our focus is on mobile content and marketing automation. We create various types of content such as blog posts, infographics, and videos.
Email marketing is used to cultivate relationships with potential customers/clients; keep our current clients updated about our products and services, and to offer coupons to inspire their loyalty. The email marketing software helps us to track return on investment (ROI); as well as for analytics such as click-through rates (CTR), open rates, bounce rates, and conversions.
Responsive web design helps us to reach our targeted audience easily. We make sure that our website fits all mobile screens perfectly. This, in turn, also assists us in search engine optimization as most search engines give importance to websites having such responsive web designs. This is also so that visitors can have an optimal experience whenever and wherever they visit the website.
Marketing automation is used to keep our content consistent across all channels. We develop stunning creatives combined with compelling content. Integrating all our systems to marketing automation platforms gives us the best possible outcome. It also enables us to monitor our website and improvise based on the results