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Digital Marketing Trends in Wellness industry - BrandNexa
Digital Marketing Trends in Wellness industry

There has been an exponential surge in the Wellness industry in recent times. With the advent of technology, more and more people are researching healthcare professionals and medication online. Listed below are the digital marketing trends running in the Wellness industry:

Meditation, Calm, Above The City, Awareness, Meditating

  • Introduction to the Indian Wellness industry is taking place and progressing rapidly through Yoga, Ayurveda and Naturopathy.

  • Organic and paid promotions are undertaken through videos of exemplary figures like Jaggi Vasudev, Baba Ramdev and so on.

  • Online shopping for Organic and Ayurvedic products are increasing manifold.

  • Content marketing explaining the benefits of protein intake and other healthy eating habits; is taking place.

  • Paid Campaigns such as Search, Display, Remarketing, Video Campaigns, Facebook & Twitter campaigns are being run.

  • Push Notifications are being provided.

  • Email Marketing Campaigns are also run. 

The advantages of digital marketing over traditional marketing include global outreach, targeting ideal customers, low cost, greater engagement and huge return on investment.