Are you looking for ways to boost the organic visibility of your Facebook page? With the number of Facebook users increasing day-by-day, businesses find this platform useful for reaching their customers and for driving leads to their websites.
Engagement includes the users commenting on your updates, liking and sharing your content, looking at your posts (or) videos and clicking on your links. You can improve your total reach by augmenting the engagements in your Facebook page. Total reach indicates how many unique visitors to your page looked at any of the content posted there; at a given time.
Enhancing Engagements in a Facebook page
Creating share-worthy content, boosting your top posts, running creative posts on festivals and national holidays, sharing user-generated content, sporadically hosting giveaways, creating and sharing heart-warming and inspirational videos, asking appropriate questions, replying to the comments, posting your Facebook Stories, scheduling your Facebook updates aptly, running creative posts on trending topics and going live are a few of the strategies of enhancing these engagements.
Posting quizzes, surveys and polls; announcing limited-time events; using great images; adding call-to-action buttons; avoiding engagement bait; getting verified; optimizing your link posts; asking your followers to turn on notifications; mixing up your posting formats; along with driving traffic from other sources are a few ways to further enhance your engagement.
Ultimately, following these strategies will help in building your presence, increasing the inbound traffic, improving your brand loyalty and ensuring that your marketing goals are reached.